Page 24 - Simply Abu Dhabi Magazine I

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S IMPLY ABU DHABI
ABU DHABI REVS UP A GEAR !
FERRARI WORLD
With Abu Dhabi’s economy booming, the emirate is on a steadfast
mission of industrial diversification. The capital is brimming with
prospect and opportunity and most significantly, wealth, forcing the
corporate world to sit up and take note.
As a part of this expansion strategy, the city has firmly established
itself as an emerging meeting, incentives, conferences and exhibitions
(MICE) hub and is fast becoming one of the most attractive places in
the Middle East to do business.
The significant investment being poured into Abu Dhabi’s conference
and events facilities is attracting international organisations to the
emerging city to host a myriad of events. Thousands of delegates
representing industries from fashion to high finance flock to the city
each year, with business visitors now accounting for 80 per cent of
Abu Dhabi’s tourism market. Rupert Murdoch, the media tycoon,
Tony Blair and numerous top-tier global media players are amongst
those who are part of the conference and exhibition scene in the UAE
capital.