Page 7 - Simply Abu Dhabi Magazine I

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09
S IMPLY ABU DHABI
EDITOR’ S LETTER
In this digital day and age it’s all about the tag line or the elevator speech - that rapid fire pitch
that weighs up a product or service in a few words. If we had to do one for Simply Abu Dhabi,
we’d say it’s ‘a global passport to pure luxury dedicated to Abu Dhabi and the UAE on and off
line’. That, however, does not give the full picture.
Welcome ladies and gentleman to the royal edition of Simply Abu Dhabi magazine - the
first luxury lifestyle magazine dedicated to the fame and fortune of one of the world‘s finest
emerging cities, Abu Dhabi. Simply Abu Dhabi magazine is complimented by our online
portal SimplyAbuDhabi.com to bring you all that is hot and current from this buzzing Middle
Eastern capital. Each issue will bring you bang up to date, so you know where to be seen, what
to be investing in and most importantly, who and what everyone is talking about.
Most notably this season, it’s all about the Abu Dhabi Grand Prix which will be headlined
by a host of world class artists including Kanye West, Prince and Linkin Park. And for those
with more go than Lewis Hamilton himself, the uber stylish Amber Lounge (the after party
of choice for the likes of Jenson Button and Michael Johnson) awaits with its golden doors
swung open until the early hours of the morning.
In this issue, we’ll also be bringing you an exclusive interview with Manchester City’s Joleon
Lescott, an in-depth look into why every high-flying European business should be looking to
hold its next event in Abu Dhabi and a review on the city’s finest bars and restaurants.
Still wondering what’s the big deal with Abu Dhabi and why not, Paris, New York or even
London? Well, I challenge you friends to absorb yourself in the magic that awaits you in the
following pages and then see whether that question still needs answering…
- Arnie S Hira