F
ounded in Saint-Imier in 1860 by Edouard
Heuer, TAG Heuer has indelibly marked
the history of luxury watchmaking,
especially in the fields of chronographs and
ultimate precision. A legend in prestige Swiss
watchmaking and one of its most innovative
brands, TAG Heuer has built on its active
commitment in the sports world to create the
most accurate timing instruments and wrist
timepieces in the world. The brand is the world
leader in high precision luxury chronographs with
an unequalled mechanical accuracy of 1/10th,
1/100
th, 1/1000th and even 5/10,000th of a
second. In 2012, thanks to the lessons learned
through these achievements, TAGHeuer won the
world’s most coveted watchmaking award, the
Geneva Watchmaking Grand Prix Aiguille d’Or.
From the Olympic Games in 1920 to its role as
official watch and chronograph for the legendary
Indy 500 race today, TAGHeuer is unrelenting in
its quest for innovation, excellence, performance
and prestige.
At Baselworld 2013 TAG Heuer did it again,
unveiling a new concept watch that completely
explores unchartered territory. The TAG Heuer
Carrera MikroPendulumS features an exclusive
patented technology – the first ever magnetic
double tourbillon.
By far the most intricate and iconic complication
of haute horlogerie, a tourbillon is a mechanical
system for regulating the speed at which a watch
beats: it overcomes the effects of gravity by placing
the balance wheel and escapement inside a
rotating cage. Tourbillons were only made because
of the beauty of the mechanism. Considered
novelty’ features, slow and imprecise showcasing
of ornate complexity. This has now been blown
out of the water.
The TAG Heuer Carrera MikroPendulumS is a
TAG Heuer Carrera MikrotourbillonS with 2
magnetic pendulums replacing the hairsprings,
one for telling time and one for timekeeping.
Composed of 454 working components and based
on unique TAG Heuer-patented technology, the
chronograph tourbillon, the world’s fastest,
controls the 1/100th of a second, beats 360,000 an
hour and rotates 12 times a minute.
The case is forged from a revolutionary material,
a chrome and cobalt alloy used in aviation and
surgery. It is fully biocompatible, harder than
titanium, easier to shape and as luminous as white
gold. The case design, with its stopwatch-like
placement of the crown at 12 o’clock, is based on
the 2012 Aiguille d’Or winner, the TAG Heuer
Carrera Mikrogirder, and the Carrera 50 Year
Anniversary Jack Heuer edition. The two
tourbillon pendulums and their solid rose gold
bridges are visible through the fine-brushed
anthracite dial. The hand applied ‘100’ at 12
o’clock is also in solid rose gold and the watch is
mounted on a hand-sewn anthracite grey alligator,
very high-tech in style and soft to the touch. This
is a spectacular showcase of Swiss craft and TAG
Heuer savoir-faire.
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