rioni is a brand name dear to Abu
Dhabi’s upmarket customers who
value class and distinctive style.
Over the years the brand has blossomed into
an international star on the fashion
firmament, synonymous with perfection,
quality materials and hand-made exclusivity.
Today, Brioni’s ‘Made to Measure’
reassurance ranks it as one of the most
prestigious brands in men’s fashion globally.
Brioni’s exclusive boutique in Khalidiya is
already well established. In addition to the
existing boutique, Brioni will be opening its
second showroom towards the second half
of 2013 at the capital’s premium shopping
centre, The Galleria at Sowwah Square.
Designed as the region’s high-end shopping
and dining destination and focused on the
high net worth Emirati and international
visitor, Sowwah Square will mark an ideal
setting for the brand. The boutique’s 228
square metre interior is specially designed by
Brioni Italy to maintain a strong brand
identity. It also offers a VIP room where
customers can meet the master tailor in
person and have a suit custommade with the
fabrics of their choice. In true Brioni
tradition the wardrobe will be replenished
every season with the latest fashion
Brioni has been an integral part of the Abu
Dhabi fashion scene from 1990 and the
exclusive Khalidiya boutique came into
being in 2002. It was an instant success,
denoting the brand’s commitment to
excellence and capabilities. The brand aims
to exceed the expectations of the most
discerning class of customers that Abu
Dhabi has. “The premium location of the
new boutique at Sowwah Square will enable
us to showcase our specialties to over 80,000
high profile customers this year and add
significantly to our brand value as well as
sales volume in the years to come”
comments a confident Abdou Salloum,
Managing Partner of Brioni AbuDhabi. “We
would like to dedicate this new boutique to
the fashion-conscious elite of Abu Dhabi
who has made us the shining star on the
fashion front” concludes Mr. Salloum.