W
e’re living in an age of innovation, where the
world’s
greatest
scientists,
engineers,
technicians, artists and creatives are joining
forces to create products we can only describe as Simply
Wonderful.
Innovation is the creation of better or more effective
products, processes, services, technologies, or ideas that are
readily available to markets, governments, and society.
Whereas invention is the creation of a brand new idea or
method, innovation often refers to refinements or
adjustments, which may take place in quick and endless
succession of each other. The work of a skilful innovator can
have the same impact – or greater – as that of a brand new
invention.
Innovation comes from the Latin innovare, “to change”. As
such, it differs from improvement, in that it refers to the
notion of doing something another way, rather than doing
the same thing better.
And when innovation coincides with opulence, luxury and
high-end lifestyle, that’s when we get interested – and make
sure we tell you about it!
Here, A&J take a look at all things wonderful: luxury
furniture, smartphones, media players, quirky gadgets, and
other amazing lifestyle accessories.
S IMPLY
WONDERFUL
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S I M P LY A B U DH A B I