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145
S IMPLY ABU DHABI
THE GHOST
MEET THE ROLLS ROYCE GHOST
EXTENDED WHEELBASE
“Ghost Extended Wheelbase is the latest Rolls-
Royce in our range of pinnacle luxury cars. It is a
model of outstanding design and unrivalled luxury,
with ride and handling credentials underpinned by
the best in engineering expertise. Ghost Extended
Wheelbase delivers all the poise and dynamism
enjoyed by discerning Ghost owners, with the
indulgent experience of an extended wheelbase
car. It is the very best of both worlds.”
CEO Torsten Müller-Ötvös.
Rolls-Royce Motor Cars proudly presents Ghost
Extended Wheelbase, the newest member of the Rolls-
Royce Motor Cars luxury family. Instantly recognisable as
a Rolls-Royce, this is the latest beautiful model to proudly
carry the famous Spirit of Ecstasy hood figurine, a mascot
celebrating her centenary in 2011. And like Rolls-Royce
models that have gone before, Ghost Extended Wheelbase
stands true to the finest values and principles encapsulated
by this most famous of automotive icons; supreme
quality, effortless performance and the very pinnacle of
automotive luxury.
Hand-built in Goodwood, England, Ghost Extended
Wheelbase is striking and agile. Its capacious interior
comes courtesy of an increase in 170mm length over the
already ample interior space that rear-seat passengers enjoy
in Ghost. A panoramic sunroof is a standard addition,
enhancing the interior ambiance, bathing occupants
in natural light. The combination of interior space and
performance present the best of both worlds to the
world’s most discerning customers, without any hint of
compromise. Ghost Extended Wheelbase retains all the
dynamic prowess upon which the reputation of Ghost has
been built, yet promises to tempt even the most ardent
of drivers out of their front seat, to savour the passenger
experience.
Rolls-Royce Ghost Extended Wheelbase is unveiled at
the Shanghai Motor Show, in a market where customers
demand the best from their luxury cars, and where many
prioritise space and comfort for rear seat passengers. It
follows the introduction of Ghost to global markets in
September 2009, a model that quickly won plaudits from
customers, media and enthusiasts thanks to its stunning
contemporary design and breath taking performance -
delivered in an effortless way. In 2010, Rolls-Royce Motor
Cars more than doubled global sales to 2,711 units, partly
due to the introduction of Ghost. Production of Ghost
Extended Wheelbase will begin in Autumn 2011.
Designed For Carriage In Style
“For Ghost Extended Wheelbase we set out to emphasise
the air of calm confidence and discretion achieved
through the thoughtful balancing of attributes so typical
of Rolls-Royce: An interior awash with natural light,
cosseting occupants in luxury yet shielding them from
the hustle and bustle outside.” – Alan Sheppard, Interior
Designer
The first cars to wear the Ghost name in the early 20th
century were famed not only for their durability, but
also for refinement, flair and style, where passengers
enjoyed the trappings of the best in coach-built luxury.
In developing a Ghost for the 21st century, the Rolls-
Royce design team retained these guiding principles.
However the focus was for a more contemporary,
informal design broadening the appeal of the Rolls-Royce
brand. The result was Ghost, a breath taking design,
creating simplicity out of complexity, a theme that
follows in Ghost Extended Wheelbase. Ghost Extended