Page 42 - Simply Abu Dhabi Magazine III

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concentration and regular feeding. Our sturgeon will
produce an extremely high quality of caviar and fillets for the
local and international markets for many years to come.”
At approximately 50,000 m2, the factory is the largest
aquaculture recirculating facility in the world in terms of
size and capacity, and has been developed by United Food
Technologies AG, world experts in water recirculating
technology and equipment, who brought a variety of
patent pending water purification, caviar production and
digital monitoring systems to Abu Dhabi.
Christoph Hartung, Chairman, United Food
Technologies, commented: “We have worked closely with
Bin Salem over the past three years to develop a factory
perfectly suited to the environment here. The Royal
Caviar Company will be the largest caviar production
facility in the world to move to reliable monthly
production, maximising the productivity of the factory
itself. It has been a long journey working hand in hand
with Bin Salem, but we are excited to be here in Abu
Dhabi to see a busy factory with fish arriving each week,
and we look forward to the first harvest of Abu Dhabi
caviar.”
Establishing a brand
The unusual idea for a caviar factory in Abu Dhabi was
developed several years ago by a team of passionate
visionaries at Bin Salem who recognized an opportunity
for an attractive financial return while relieving the global
pressure on stocks of endangered sturgeon. Respected
partners and service suppliers of The Royal Caviar
Company include Abu Dhabi Commercial Bank, Etihad
Crystal Cargo, Salem Freight, Maersk Line, AquaLife,
who provide special containers to ensure utmost levels
of safety for the sturgeon during their sea transport, and
AquaOrbis. The significance of having such prestigious
companies on board is highlighted by the experience they
can offer. For example, Abu Dhabi Commercial Bank
provides valuable services that cover corporate, retail and
commercial banking, treasury derivatives, infrastructure
finance, private banking and wealth management and
boast a large and loyal customer base. With a strong
At the press conference on June 8 in Abu Dhabi, The
Royal Caviar Company also announced the impending
delivery of around 120,000 sturgeon eggs, which will
be the UAE’s first home-grown sturgeon, and the gift of
20 rare albino sturgeons to the factory by United Food
Technologies AG. Ahmad Al Dhaheri, CEO and Vice
Chairman of Bin Salem, announced:
“Bin Salem has been planning and developing this business
for several years, and it is a tribute to every stakeholder and
partner that we can announce our plans now that the factory
is complete. Abu Dhabi is ideally placed to become one of
the world’s most successful producers of caviar, as we are
convenient to the fastest growing markets in the Middle East
and Asia, and I look forward to The Royal Caviar Company
being the caviar of choice across the globe.”
Supplying the world
Caviar has been considered a delicacy for centuries, with
demand for high quality caviar increasing year after year.
The Royal Caviar Company aims to serve both national
and international markets. With the factory in Abu
Dhabi reaching full capacity within the next four years,
The Royal Caviar Company will satisfy approximately
10% of the global supply/demand imbalance, and will
become the largest caviar factory in the world offering a
supply of high quality caviar on a reliable monthly basis.
This is music to our ears, as with our regular visits to Abu
Dhabi we tend to treat ourselves to a little indulgence.
In addition to high quality caviar, The Royal Caviar
Company will be a high volume producer of sturgeon
fillets which are also a delicacy in many countries.
Robert Harper, Group Commercial Director, Bin Salem,
explained;
“Abu Dhabi is an ideal location for distribution to the
world’s growing markets for high quality caviar and
sturgeon fillets. In fact in the UAE alone, demand is around
14 tonnes per year. Cutting edge re-circulating technology
and digital process control ensures that the sturgeon enjoy
an ideal habitat with carefully controlled PH levels, oxygen
franchise support network across the UAE and two
branches in India they strive to become the UAE’s most
modern and service orientated bank and consider their
strength to lie in the retail area. As Bin Salem Holding
will be work to develop a consumer and retail brand
identity, they hope to establish a retail brand in the UAE,
locally while also focusing on exports to Europe, the
Americas and Far East, so such partnerships will prove
invaluable for the future. Michel Nassour, Chief Financial
Officer at Bin Salem, explained;
“The Bin Salem team has searched the globe for the best
partners, and we found them in United Food Technologies
AG, and Abu Dhabi Commercial Bank, ensuring our vision
was matched by the world’s top expertise. ADCB was with
us every step of the way, helping us to put the dreams of our
team into sharp financial focus.”
Talking about the new brand identity and official name
for the caviar factory Robert Harper explained;
“The branding of The Royal Caviar Company is evocative
of the regal nature and high quality of product we expect
to deliver. The branding is simple, yet striking and classic,
reflecting both the caviar egg and the Arabic core of the
brand, so it is a perfect way to launch the values of the
company. We will soon develop a consumer and retail brand
identity, and we look forward to announcing details of that
brand later this year.”
The caviar of choice
As one of the fastest growing markets in the Middle East
and Asia, we are thrilled that Abu Dhabi is set to become
one of the world’s most successful producers of caviar.
Ever-ambitious, by 2015 Bin Salem Holding plans to
produce 35 tons of caviar per year. Just like Ahmad Al
Dhaheri, CEO and Vice Chairman of Bin Salem, we are
greatly looking forward to The Royal Caviar Company
being the caviar of choice across the globe. Keep an eye
on the A&J diaries – we plan on some scrumptious caviar
tastings in the not too distant future!
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S IMPLY ABU DHABI
THE ROYAL CAVIAR COMPANY
op e n s f o r bu s i ne s s