Page 149 - Simply Abu Dhabi Magazine IV

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Designer lift according to Linda Cantello
International Make Up Artist – Giorgio Armani Cosmetics
What is so special about Designer lift?
LindaCantello: A featherlight, extremely fine and supple texture that allows it to illuminate
the face without creating a mask effect or emphasising the slightest wrinkle... A real feat for
a rejuvenating foundation. Its great strength is its imperceptibility.
Your application technique?
I always dab Designer lift onto the T-zone (particularly the nose and the lip contour area),
then I smooth it outwards across the face using its dedicated brush, the Designer lift brush.
What makes it a distinctively Armani formula?
When you see a woman wearing Giorgio Armani, you say to yourself that she is seductive
and stylish... Not that she is “well dressed”. The clothing has a revelatory effect. It’s the same
thing with Designer lift : you see beautiful skin not made-up skin.
3 Questions for the Giorgio Armani Laboratories
Where does Designer lift’s rejuvenating action come from?
Designer lift is a firming and smoothing foundation that owes its properties to a synergy
of active ingredients: redensifying adenosine, emollient and smoothing agents, and
antioxidant vitamin E. In addition, it forms a “microlifting” network that gives an instant
feeling of tighter, firmer skin that lasts for 12 hours.
What is innovative about its formulation?
The way in which light is treated. Designer lift really tames light to sculpt the face.
It contains a high concentration of pearlisers and soft-focus fillers that diffuse rays of light
in every direction to blur the slightest blemish, giving an instant “glow” effect.
How does this formula benefit all skin types, irrespective of age?
Designer lift delivers a satiny result, a stretch effect and additional firmness, which together
create an instant healthy glow. It also contains moisturising agents and well-hydrated skin
is always more luminous.
3 Questions for Anaïs Fall Colour Specialist – Giorgio Armani’s Laboratories
Adding the colour Prussian blue seems to be a real bonus in terms of radiance.
Can you explain this optical phenomenon?
Prussian blue has the particular characteristic of enhancing black and white, reviving these
colours and making them appear purer. The black and white fillers (indispensable in any
foundation formula) are less dull here. The final ten shades are more luminous and the
make-up result more radiant.
How did you develop the ten Designer lift shades?
We based our work on the “Rainbow” study – an analysis of the skin of more than 2,000
women which allowed us to target the needs of each skin tone.
The Designer lift palette is thus divided into three families: fair shades for Asian skin,
medium tones for European to mixed race skin and dark shades for African skin. The aim
being to amplify the radiance of each colour to obtain the perfect“Armani glow”.
On that topic, you have incorporated different pearlisers according to skin tone. How do they
act to boost the luminosity of the complexion?
The pearlisers themselves already heighten radiance because they reflect almost as much
light as they receive. To go even further, we have chosen gold pearlisers to illuminate dark
skin, pink pearlisers (which simulate the skin’s microcirculation) to give Caucasian skin
a healthy appearance, and finally blue pearlisers (opposite yellow in the colour circle) to
counter yellow tones in Asian skin and provide it with renewed luminosity.
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