Page 190 - Simply Abu Dhabi Magazine IV

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Tag Heuer Formula 1 Lady Steel & Ceramic Pavée:
Time Flies But Diamonds Are Forever
The cycle of time in women’s life, this constant flow we all would like to suspend for a minute, an hour or
a year is inflexible. As immutable and unalterable as Ceramic. Forever is Diamonds’ unique shine. Both
meet in the Formula 1 Lady Steel andCeramic, the highly successful feminine timepiece launched in 2010.
With this new Pavée edition, TAG Heuer’s fashion icon takes dazzle to its most generous expression:
a uniquely mysterious and feminine timepiece that personifies the myriad richness of the TAG Heuer
woman and that exudes one of the prestigious brand’s most distinctive creations, the Formula 1.
Suspending time on our wrist with the eternity of diamonds, deluxe light catchers, fully setting the bezel
and the dial up to the pavé heart for total star power… An exquisite and captivating alliance of endless
glitter with a deep black ceramic, making this timepiece everything but flashy, yet with a seductive flair
and a touch of sex appeal… TAG Heuer’s new Formula 1 Lady Steel and Ceramic Pavée gives a woman
what she wants.
Diamonds? An illuminating idea
A bold yet feminine 37mm case circumference in polished stainless steel supports the signature Formula
1 bezel that sets 84 Wesselton diamonds. The 12 deep black high quality ceramic inserts underline the
sparkles by contrast, making the watch reminiscent of a dazzling flower. Its gorgeously feminine and
smooth bracelet, an eye-catching combination of deep black ceramic and polished stainless steel, is held
secure by the stainless steel “butterfly” folding clasp – designed to be effortlessly opened and closed for
women on-the-go.
Dial heart is replete with 54 glittering Wesselton diamonds and surrounded by 10 stones used as hour
markers, a date window at 3 o’clock and TAGHeuer three dimensional monochromatic logo at 12 o’clock.
Each and every single one of these diamonds has been set with 4 stainless steel beads closed by hand.
Polishing each jeweled part of this timepiece requires the highest level of expertise to give the setting
the utmost level of shine without loosening the stones. Quality tests are performed all throughout the
production.
Overall carat of this jewelled TAG Heuer Formula 1 Lady Steel and Ceramic Pavée reaches a sizzling
0.65ct. TAGHeuer designers and engineers exchanged expertise and know-how with jewellers to find the
perfect balance between startling shine and technical requirements. Together, they studied the optimal
location of each stone to make the most of the light reflection and raise this timepiece to the top of best
value for money jewelled timepiece.
Like all Formula 1 watches, the ravishing new Formula 1 Lady Steel and Ceramic Pavée has all the
architecture and assets you expect fromTAGHeuer: high-precision movement; scratch-resistant sapphire
crystal; water resistance to 200 meters.
For Femmes-Fatales and fashion forward urbanites, TAG Heuer’s Formula 1 Lady Steel and Ceramic
Pavée is so TAGHeuer and beyond: a brilliant myth in the making, at once sexy, sophisticated and utterly
enchanting. Passion, luxury of essence and indulgence are key to the uncommonly poised and confident
women who will wear TAG Heuer’s most assertively feminine timepiece.
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