Page 112 - Simply Abu Dhabi Magazine VI

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Burberry Spring Summer 2012
Burberry is a 156 year-old global brand with a distinctly British attitude -
synonymous with luxury, quality, innovation and timeless style, anchored by
the iconic trench coat. Under the creative vision of Christopher Bailey, the
Chief Creative Officer of Burberry, every aspect of the brand has evolved
with a modern and pure expression that retains the original values and
heritage of the house, founded in 1856.
The brand is defined by:
• Authentic British-ness
• Authentic outerwear heritage
• Historic icons: the trench coat, trademark check and Prorsum knight logo
• Democratic luxury positioning
• Innovation and intuition
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