Page 167 - Simply Abu Dhabi Magazine VI

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S I M P LY A B U DH A B I
The launch of the Rolls-Royce Phantom on 1 January 2003
was much more than the reveal of a new ultra-luxury car; it
signalled the 21st Century renaissance of the world’s most
famous luxury automobile brand and the first glimpse of a
masterpiece that quickly established itself at the pinnacle of
automotive excellence.
For the preceding five years, under BMW Group ownership
and in the absence of publicity, designers, engineers and skilled
production staff had overseen the birth of a flagship Rolls-
Royce motor car and state-of-the-art production facility on the
Goodwood Estate in Southern England. Without parallel in
the car industry, the achievement was all the more astonishing
for a brand which shouldered the weight of historic ups (and
occasional downs) and for which expectations for the future
were rightly high.
From launch, the Rolls-Royce Phantom proved itself a worthy
recipient of the famous Spirit of Ecstasy figurine. From
Pantheon grille to long rear overhang, the design was clearly a
Rolls-Royce. Every angle revealed a bold yet elegant car with
road presence that was second to none.
Rolls-RoyceRe-defineLuxury
withthePhantomSeriesII
Making a modern masterpiece:
R O L L S R O Y C E - T H E P H A N T OM S E R I E S I I