Page 160 - Simply Abu Dhabi Magazine VII

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S I M P LY A B U DH A B I
MIUMIU TRACES
A PLAYFUL
STYLE-LINE IN
TIME.
N
amed after Ms. Miuccia Prada, Prada Groups
President and stylist, Miu Miu is all about the
power of contradictions, surprises, conceptual
short-circuits: the result is sensual as it is intellectual.
Avant-garde, often provocative, never obvious, MiuMiu is
characterized by a very strong identity and an independent
creative development.
Established in 1992, evoluted along the years, the MiuMiu
alphabet has been put into acceleration when the label
began showing in Paris.
Stressing both couture savoir-faire and playful
experimentalism, Miu Miu explores fashion with a capital
F, giving elegance and sophistication a twisted meaning.
Turning fashion into a state of mind, Miuccia Prada has
built a world around Miu Miu.
As the fruit of an individual and experimental mind, its
evolution is full of ruptures, diversions, about-turns. The
start was naïve, almost anti-fashion. Early on, Miuccia Prada
worked with contrarieties: using materials that looked
synthetic, for instance, or forms that had a thrift store flavor.
Her approach, however, has never been grungy: quirky,
instead.
TheMiuMiu vernacular was established soon; an on-going
and ever-expanding series of themes recurs through the
years, creating coherence in diversity. The semiotics of
fashion are constantly turned around: outerwear looks like
underwear, for instance; sport elements are placed out of
context; a taste for the unfinished and raw is just as
important as an appreciation of couture; notions of good
and bad taste, of ugly and beautiful are deliberately
mismatched; innocence adds nuance.
In a constant play between past and present, the bourgeois
code is often dismantled and re-assembled; prints work as
rupture, stretching frompainterly to country to abstract and
even slightly hippie yet contemporary. It is all about the
power of contradictions, surprises, conceptual short-
circuits: the result is sensual as it is intellectual.
Perfected along the years, the Miu Miu alphabet has been
put into acceleration when the label began showing in Paris.
Stressing both couture savoir-faire and playful
experimentalism, Miu Miu explores fashion with a capital
F, giving elegance and sophistication a twisted meaning;
meanwhile sport nods, naughty inspirations, riffs of the
masculine and the feminine, prints, couture and even
bourgeoisie all come together. The sum of the parts,
however, is not plain; on the contrary, askew, challenging,
never obvious.