Page 164 - Simply Abu Dhabi Magazine VII

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S I M P LY A B U DH A B I
S
ophisticated and trendsetting,
Prada’s inspiring concept of
uncompromised
quality
and
constant innovation has endured from
1913, when Mario Prada, Miuccia Prada’s
grandfather, opened a shop of luxury goods
in the Galleria Vittorio Emanuele inMilan.
The search for rare and valuable materials
and
sophisticated
manufacturing
techniques is part of Prada’s DNA.
Like portraits hung in the halls of a
modern palace, the campaign images shot
by David Sims for Prada’s autumn/winter
menswear collection capture four of
Hollywood’s leading men in a
contemporary character study.
Acting luminaries Gary Oldman, Garrett
Hedlund, Jamie Bell and Willem Dafoe,
also stars of the autumn/winter fashion
showcase inMilan, are the distinct subjects
of this extraordinary gallery – transposing
cinematic codes to the world of menswear
in the series of three-quarter length
portraits.
Stylish men off screen as well as on, they
are some of the most iconic screen
characters of our time, as well as influential
icons of fashion. Together the four actors,
each at a different point in their careers,
represent a cross-generational broadening
of the face of Prada Menswear.
In the campaign each leading man plays a
different archetype, layering codes of dress
in a subtle parody of power and role-play.
Exaggerated poses and conspiratorial
glances hint at the game, a palm solemnly
placed on the heart or into a pocket with
precise formality. A cardinal red
background speaks of ceremony and
theatre – the light accentuating the cut of a
sleeve or the slope of a coat tail – while
each man transforms the clothing into a
costume for their own unique
performance.
The eyewear campaign moves in on our
players, framing each character in a formal
portrait pose, the actors’s knowing looks
subverting the solemnity of the
compositions.
Their contemporary character study of
manners and meaning reveals a new set of
rules for the modern gentleman’s attitude
to dressing.
For further information please visit
Prada Menswear Fall/Winter 2012 Campaign
Jamie Bell
Gary Oldman