Page 68 - Simply Abu Dhabi Magazine VII

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nother brilliant brand showcased in the Avenue is Burberry. With a rich heritage
stretching back to 1856, the brand is synonymous with classic British style. Covering
300 square metres, the boutique is an embodiment of the amazing Burberry store
design concept, which was developed by Burberry Chief Creative Officer Christopher Bailey
using British materials and themes throughout.
Since he joined Burberry from Gucci in 2011, creative genius Bailey has certainly made his
mark at the iconic British brand. He is responsible for the design of all Burberry’s exquisite
collections and product lines, including Burberry Prorsum, Burberry London, and Thomas
Burberry. As well as store design, he is also responsible for the company's stunning image,
including its superb advertising campaigns, and its brilliant corporate art.
The incredibly talented Bailey is renowned both for the beauty of the music he uses at his
shows, and the beauty of the people in his ad campaigns (people like Lily Donaldson, Sam
Riley, Rosie Huntington-Whiteley, Kate Moss, Stella Tennant and Sophie Dahl).
Bailey’s masterful artistic vision is evident in the powerful design of the new store in the
Avenue. The boutique incorporates thrilling state-of-the-art technology, with LED flat screen
video walls showcasing Burberry digital content, controlled by the brand’s global
headquarters in London.
The beautiful store holds sumptuous items in womenswear, menswear, non apparel,
eyewear, fragrances, and watches. These all fall within Burberry’s superlative collections,
which include Burberry Prorsum, Burberry London, and Burberry Accessories.
Burberry has seven other stores in the UAE: Marina Mall and Marina Mall Children’s in
Abu Dhabi, Dubai Mall Flagship store, Mall of the Emirates, Wafi Mall, Deira City Center
and Burjuman and in Dubai. All these superb stores are operated through Burberry Middle
East, a joint venture announced at the end of 2008.
Many believe that the new Avenue store is the best Burberry boutique in the region yet –
and having visited, we’re certainly with them on that.
Superb newBurberry
The amazing Avenue shopping
centre houses what many believe
is the Middle East’s best
Burberry store yet