Page 70 - Simply Abu Dhabi Magazine VII

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Chloé: free spirited
nother superb retail experience which visitors can enjoy is the internationally
renowned luxury fashion brand Chloé – which opened its newest boutique in
the capital in July 2012. Situated on the 1st floor, the new boutique is spread
across 168 square meters. When we visited, it seemed that the boutique itself was a work
of art – the mannequins seemed to resemble amazing museum sculptures, while a
thrilling ambience was created by beautiful and radical light designs.
The Chloé brand is renowned for lending a free-spirited take to classic designs and,
having visited the new boutique, we can confirm that the prominent label is living up
to its reputation. The hugely impressive items on display blended classic femininity with
edgy modernity. Designed by British-born designer Clare Waight Keller, the latest
Spring/Summer 2012 collection will be rolled out as the boutique’s premiere line. It
features highly romantic and fluid silhouettes in dreamy pastel shades. The new
boutique features Chloé’s complete line of products, which take in a huge range. There’s
everything from prêt-a-porter to in-vogue shoes, fragrances and accessories.
It’s no doubt quality like this which means that Chloe’s popularity is soaring around the
Middle East. It now has a presence in Qatar, Bahrain, Kuwait and Lebanon, and the new
Chloé boutique in the Avenue is the third within the UAE.
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne who was
renowned for her dark beauty and intriguing bohemian spirit. Rejecting the stiff
formality of the 1950s fashion, she created soft, body conscious clothes from fine fabrics
and called them “luxury prêt-à-porter”. These beautifully made clothes, available off the
rack, were unique for their time. And we’re pleased to say that more than fifty years after
Gaby Aghion imagined it, Chloé’s vision of romantic, ultra feminine fashion lives on
here in Abu Dhabi.
For more information on Chloé please visit the official website at
Find Chloé on Facebook via