Page 81 - Simply Abu Dhabi Magazine VII

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Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided
by time-honoured know-how and a constant quest for technical enhancements, the
master-watchmakers, engineers and technicians are renowned for crafting each watch
with the same passion.
Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge
technologies while being created in accordance the very noblest traditions of the Vallée
de Joux. Drawing on a vast heritage that encompasses 1,231 calibres and 398 registered
patents, Jaeger-LeCoultre remains at the very pinnacle of high-end watch-making.
Jaeger-LeCoultre boutiques are always committed to providing the ultimate
environment for fine watch-making. They’re a tribute to the essence and savoir-faire
of the manufacturer, its pioneering spirit and values. A sanctuary of intimacy away
from the lively city, this new boutique is a luxurious getaway that exudes a distinct
feeling of confidentiality and familiarity. Watch connoisseurs will love admiring and
exploring the exquisite high jewellery pieces and enduring watches here. The
boutique’s incredibly skilful use of gentle textures, noble shades and authentic
materials such as leather, quartzite and steely glass fixtures, is simply breathtaking.
Lending a further touch of elegant aestheticism is the luminescent chandelier
adorning the boutique. In our view, this is a work of art in its own right.
Combining centuries-old techniques with a modern outlook, Jaeger-LeCoultre’s
timepieces are a true mingling of style and precision. While the elegantly designed
boutique invites the manufacture’s clientele to view the stunning collections available,
two of their spectacular designs will also be on display at the boutique: the Duomètre
Sphérotourbillon, a revolution in the art of horological precision, brought for the
very first time to the UAE, and La Rose Blanche, a unique piece that will be presented
as a worldwide exclusive premiere after its unveiling at the SIHHGeneva Watch and
Jewellery fair.
To anyone who sees this design haven, where classic timepieces dovetail with the
most modern sophistication, it’s abundantly clear that Jaeger-LeCoultre remains at
the forefront of Swiss watch-making. With the opening of its new boutique in Abu
Dhabi, Jaeger-LeCoultre is continuing to leave its mark in the biggest and greatest
cities of the world, and has created a new milestone that will enrich its already
prosperous legacy.
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nother brilliant boutique at the Avenue belongs to the esteemed Swiss watch
manufacturer Jaeger-LeCoultre. This is its seventh boutique in the Middle
East, and builds on the company’s presence in the greatest cities of the world.
The UAE’s third Jaeger-LeCoultre boutique follows in the footsteps of the Dubai
Mall and Abu Dhabi Marina Mall outlets.
We think that Avenue at Etihad Towers is proving to be the perfect location for Jaeger-
LeCoultre’s latest collections. The luxurious boutique was inaugurated with a flourish
this year under the patronage of HH Sheikh Nahyan Bin Mubarak Al Nahyan,
United Arab Emirates Minister of Higher Education and Scientific Research and
HH Sheikh Suroor Bin Mohammad Al Nahyan. The Swiss manufacturer’s
International Sales Director, Jérôme Favier was also in attendance, on behalf of CEO
Jérôme Lambert.
Highlighting the manufacturer’s long-standing special relationship with the city of
Abu Dhabi, Lambert said:
“Our involvement and connection with Abu Dhabi city is not a new one. The brand
has been retailing in the United Arab Emirates through our esteemed partner
Mansour Jewellers for more than 25 years. And we are closely associated with
numerous high profile events, being a main sponsor and supporter of the Abu Dhabi
FilmFestival, as well as the official sponsor of the horse jumping finales of the Global
Champions Tour taking place in Abu Dhabi – which benefited last year from the
Royal presence of Sheikh Nahyan bin Mubarak al Nahyan”.
Covering 40 square metres, this new boutique is a perfect place to discover the Jaeger-
LeCoultre collection, which caters to both men and women with elegant, inventive
and rare pieces.
Ebraheem Al Mahmood of Mansour Jewellers added: "we are very proud to be
inaugurating the newest Jaeger-LeCoultre boutique with such esteemed guests, and
thrilled to see the dedication of the brand in supporting local projects.”
Jaeger-LeCoultre has been a major player in watchmaking history since 1833 and was
the first manufacturer to be established in the Vallée de Joux, Switzerland. It played
a pioneering role by uniting the full range of technical and artistic professions under
one roof, and made an indelible imprint on the watchmaking development of the
entire region.
The manufacturer has a massively impressive range of world firsts, superlative
creations and legendary models to its credit, including the Reverso, the Duoplan, the
From left to right: Mr Jérôme Favier - Jaeger-LeCoultre International Director, H.H. Sheikh Hamed bin Ahmed
al Mulla, Mr. Ebraheem al Mahmood - fromMansour Jewellers, H.H. Sheikh Suroor BinMohammad Al Nahyan,
H.E. Ahmed Juma Al Zaabi, H.H. Sheikh Nahyan bin Mubarak al Nahyan