Page 82 - Simply Abu Dhabi Magazine VII

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S I M P LY A B U DH A B I
W
e’re thrilled that Jaeger-
LeCoultre has opened a
new boutique in Abu
Dhabi. And even better, it’s not even
the only manufacturer of gorgeous
opulent watches with an outlet in
Etihad Towers. World class
manufacturer Piaget has also opened
a new boutique, with a fabulous
design created by the talented
Christine Querlioz.
Piaget, the illustrious watchmaking
brand, recently opened the doors to
its latest, exquisite boutique in the
Gulf. This is the seventh Piaget
outlet in a Gulf Cooperation
Council (GCC) country.
Piaget’s boutiques have always been
known for promoting the brand’s
blend of grace and sophistication, yet
this one goes a step further.
Following in the footsteps of the
boutiques at Harrods in London and
in Zurich, Switzerland, this is the
third new boutique worldwide to
have opened with Piaget’s latest
architectural concept. Spanning 156
square metres, Piaget’s new
architectural identity was created by
Christine Querlioz from Paris’
renowned “Atelier Sasha”.
Querlioz is credited with covering
the design and implementation of
concepts for numerous prestigious
clients in addition to Piaget.
Conveying a discreet elegance that is
sensed as well as seen, the new
architecture pays tribute to the rich
Swiss identity and legacy of the
brand that has made it an inimitable
signature in Haute Horlogerie and
Haute Joaillerie since 1874.
Philippe-Leopold Metzger, Chief
Executive Officer of Piaget,
highlighted the importance of the
newest boutique in the Middle East
market for the brand, saying:
“The opening of the first internal
boutique for Piaget in the Middle
East was a tremendous challenge. It
is bringing the brand closer to our
end customers and giving very
important feedback on the desires of
the local clients. The Middle East is
more than ever a strategic area for
Piaget. The vitality of the domestic
market and the sustained influx of
tourists creates a significant potential
for expansion.”
AbuDhabi welcomes Piaget’s first flagship boutique inAvenue at EtihadTowers