Page 83 - Simply Abu Dhabi Magazine VII

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S I M P LY A B U DH A B I
Piaget are known to be devoted to
constantly revolutionising and
diversifying their creations with their
in-depth know-how, incredible
expertise and wonderful style. The
new architectural design of Piaget’s
boutiques embodies similarly
admirable
values.
Christine
Querlioz’s new concept is an
invitation to the visitor to embark on
an evocative journey through the
Piaget universe.
Illuminating the assorted facets of
Piaget, contrasting materials in gloss
and matte have been accented with
theatrical lighting. Dressed in black
and gold, with subtle touches of
opulence inspired by the Viennese
Secession
period,
the
new
architectural concept intensifies a
feeling of preciousness and of the
meticulous care lavished on the
creation of each piece.
True to Piaget’s spirit of openness
and hospitality, the boutique’s new
architecture invites visitors to look
through its great bay windows and to
push open the door in order to
discover themanufacturer's treasures.
On the floor, a path made of black
stones is framed by natural parquet
and a soft, warm light leads to an
iconic piece of furniture featuring a
pearly lacquered puzzle-work motif,
where the most exceptional pieces
are presented.
A luxurious ambience abounds in
the boutique: we were especially
taken by a beautiful façade covered
in black, gold and blue Sicis mosaics.
The masterpiece welcomes visitors
with a human touch of ingenuity: it’s
a reminder of the value of the
sumptuous
standards
of
craftsmanship which Piaget stands
for. The harmonious combination of
lightness and clarity in Piaget’s new
architectural design highlights the
alliance and distinctive nature of
Haute Horlogerie and Haute
Joaillerie, two skills that Piaget can
certainly be said to have mastered.
The latest Piaget boutique’s location
at Etihad Towers is truly an ideal
combination of magnificence and
extravagance. Quite simply, it is
dazzling to behold – the epitome of
pure grace and elegance.
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