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Hublot unveils the Big Bang
Ferrari Magic Gold
Magic,Gold, Ferrari andHublot – all in
the same product?Whatmore could
you ask for?
ublot, the unique Swiss luxury company that
is the official watch of Ferrari, has unveiled the
first watch designed in partnership with the
luxury carmaker. And it has a name as extraordinary as
the two brands’ partnership: the Big Bang Ferrari Magic
Hublot promises that it is unlike any other Big Bang.
To start with, its design has undergone its first evolution
since it was launched in 2005. There is a larger case (45.5
mm in diameter), more power and more mechanical
features, plus a cylindrical bezel that offers added depth.
This showcases the movement, which can be seen
through the sapphire dial. There is also an indexed
crown, with the H logo automatically positioned to
remain in line. Impressive!
But that’s not all. The newmodel also has elongated push
buttons, fixed along a rotating axis like the pedals in a car.
There are carbon inserts on the case profile and two
interchangeable straps with a highly innovative quick-
change system, the principle for which was inspired by a
seat belt. It also features tone on tone stitching, like that
always used to such stunning effect on Ferrari upholstery.
All details have been designed and crafted using
principles that are a fundamental part of the DNA of both
Hublot and Ferrari: innovation, performance, technology,
and exclusivity. The design is functional and logical, with
no useless gadgets. As for the dial, Ferrari’s Prancing
Horse is featured discreetly in relief at 9 o'clock. Aminute
counter is positioned at 3 o'clock (completed by a yellow
date window), and the hand and the style of the indexes
are inspired by the counters in a Ferrari – all perfectly in
line with the Italian manufacturer's sport DNA whilst
adhering to the Hublot graphic codes that provide such
visually stunning products.
Finally, and as a world first in terms of material, Hublot
has endowed these new Ferrari-endorsed pieces with the
very best its R&D department can offer, by using the
famed Magic Gold, a scratch-resistant 18-carat gold
unveiled just three months ago in the Hublot foundry.
All the innovations the watch features emphasise its
affiliation to the automotive world, and should make this
Big Bang more streamlined and more mechanical – a
new signature. This concept has even been extended to
the presentation case for each watch – a true showcase
inspired by an engine valve support, made from
aluminium, with a built-in rotary system.