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S I M P LY A B U DH A B I
T
his season, Brioni will use a mix of models and young
affluent men originating from the variegated worlds of art,
fashion, photography, and international business, among
others, to unveil its fall winter 2012/13 collection.
The concept of using real men carries over from the spring/summer
2012
advertising campaign when Brioni tapped Vegard Vik, the
special services chief at Oslo’s Police department, to front the images
shot on a sail boat by Irish photographer Boo George.
The location chosen for the F/Winstallation is La Triennale. This
iconic space serves as a backdrop for the theme of the presentation:
a day in the life of the Brioni customer with a focus on the new
generation A powerful, confident and modern man with strong
personality who lives luxury daily with extreme ease, authenticity
and nonchalance.