Gucci Première
Introducing a new fragrance icon
ucci has long distinguished itself as the label of success for the world’s most stylish
individuals. For this autumn, Creative Director Frida Giannini has conceived a
new fragrance legend in the iconic and sophisticated form of Gucci Première.
Inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this
new fragrance is an invitation to embrace one’s own red carpet moment.
Every Gucci woman combines strength, power and presence with sensual feminity and is
accustomed to coming first: whether in her career or in her love life. And she makes the
same exceptional demands of her perfume. Just as a leading lady graces the red carpet with
her couture Gucci gown, so every woman deserves her Gucci Première moment.
The inspiration
The concept of this striking new fragrance takes its inspiration from the Gucci Première
couture collection that debuted at the 2010 Cannes FilmFestival. These luxurious evening
gowns are created for the world’s most captivating Hollywood stars: Salma Hayek, Jessica
Alba, CameronDiaz, Naomi Watts, Kate Beckinsale, Camilla Belle, Hilary Swank, Berenice
Bejo and Li Bing Bing.
Gucci Première celebrates the star in every woman. Whether she is holding court at a film
opening or business meeting, all her moments are golden. She turns as many heads in an
impeccably tailored suit as a couture gown. Grace sits with attitude, beauty with power. She
enjoys her achievements and wears her authority with ease. Wherever she finds herself, she
is met with admiration. She is a modern icon.
Frida Giannini said: “For such a successful woman, something equally remarkable was
required. Gucci Première is womanly, intriguing and as seductive as the perfect couture
The fragrance
Gucci Première is a sophisticated wood and musk sensation.
The fragrance opens with the luxury and exuberance of a vintage champagne. A burst of
effervescent bergamot fused with feminine and celebratory orange blossom conveys the
heady excitement of the red carpet entrance.
At the scent’s core nestle the brilliant white flowers of an intense bouquet, laced with a
magnetically sensual modern musk.
The timeless allure of the leading lady, the perfect balance of sensuality and power, inspires
a collective captured breath.
The fragrance’s warmand indulgent foundation rests in a beguiling cocktail of subtly smoky
leather and creamy balsamic woods that epitomises absolute glamour.
The design
The Gucci Première design is a testimony to the glitz of the movie opening, the glamour
of the Oscar, and the fragrant culmination of all forms of success.
The flacon has the feel of a coveted prize. Around the neck of the elegant, gold flacon sits
a medal, entwined with the House’s iconic horsebit. Above is a cap bearing the elegant
signature: “Gucci Première”. Inside rests a resplendent, pale gold juice.
The scent’s box bears a gilt rendition of the brand’s coveted interlockedGG, that has become
one of the world’s most recognised designmotifs, as well as the script of the founder Guccio
Gucci. Gucci’s trademark striped webbing, here emblazoned in gold on gold, suggests the
glamour of the red carpet.