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S I M P LY A B U DH A B I
Suits you: the Ferrari
Tailor-Made Personalisation
Programme
I
f you like tailor-made suits – like those by the superb Italian
sartorial brand Brioni – and bespoke luxury watches – like those
featured elsewhere in this issue – then you will undoubtedly love
the ideology behind the Tailor-Made Personalisation Programme By
Ferrari.
This sumptuous VIP offering, which allows you to customise and
design your own Ferrari, is the exclusive new personalisation
programme fromMaranello. And it has been developed specifically
for the most particular and stylish clients who wish to create a truly
bespoke car that will be a clear expression of their own unique
personalities and tastes.
The Tailor-Made Programme continues a longstanding Maranello
tradition that began in the 1950s and 60s – a time when clients
personalised their cars as a matter of course and enjoyed huge
freedom when it came to materials, colours and finish. The result
was genuinely unique cars tailored to suit the desires of each
individual owner.
That prestigious past has now been revived through a programme
that permits owners to specify every last detail of their Ferrari, from
the exterior livery colour to the cabin trim, via a completely
unprecedented choice of finishes, accessories, materials, treatments
and colours. All of these are the fruit of ongoing research and