2 1 1
S I M P LY A B U DH A B I
Ferrari’s commitment to innovation is
demonstrated with a new programme enabling
fans to create a car perfectly suited to their
individual taste.
development by the Ferrari Styling Centre, which takes its
inspiration from the company’s core values of innovation, elegance
and passion.
The client’s personal wishes and aspirations lie at the very heart of
the Tailor-Made Programme. Owners are assisted and guided
through the selection process by their own Personal Designer, who
is charged with guaranteeing that the resulting cars are both unique
and consistent with the Ferrari brand and its tradition. Once the car’s
details have been defined, the client can then track all of the various
processes involved in its creation – right up to that precious moment
when they take delivery of their unique creation. Naturally, they are
very welcome to visit Maranello to pick up their car in person. if they
so wish.
Creativity, research, original materials, superb craftsmanship and
attention to detail are the cornerstones of the exquisite Tailor-Made
Programme, which offers three collections inspired directly by
Ferrari’s DNA: Scuderia, Classica and Inedita.
Scuderia takes its inspiration fromFerrari’s sporting history, offering
a choice of racing-derived materials, finishes and liveries. The
Classica collection, on the other hand, provides a modern twist on
the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita