Simply Abu Dhabi XXVII

2 5 5 S I M P LY A B U DH A B I annum for sport tourism compared to 5 per cent across all other tourism categories. The opportunities to participate and the increasing influence of the lifestyle show that the interest in sports tourism looks set to grow. As Cazaux says, “I feel that we are still in our infancy years, the room for growth is massive worldwide, we are more health aware now, we are asking questions about what we eat, where the food source comes from, howwe can better our health, prevent illness and feel and look better.” Sports tourism accounts for almost 10 per cent of international tourism market having positively affected the host cities of different sports events as well as their neighbours. The market is becoming very creative in engaging and attracting sport tourists. It’s also a major driver for corporate activities, as Cazaux says, “The benefits of working out together go far beyond the actual event. Getting out of the office and working out together increases productivity, keeps staff motivated and improves communication. Not to mention the fresh air and change of atmosphere. It’s the perfect way to get to know your colleagues in a different light.” From the Olympics to the ongoing impact of Sports tourism, sports and healthy activities can be recognized as a catalyst for change, incentivizing the development of the city itself as well as individuals. Of course, there is a balance and too much tourism can have its downsides, but the urban regeneration and economic contribution are utterly vital. The continued growth of sport tourismwill be limited only by a lack of imagination. As Cazaux concludes, “Barcelona is a beautiful vibrant city with breath-taking buildings, landmarks, beaches and parks, which opens up a world of outdoor activates from swimming, surfing, ball and racket sports, hiking, cycling… the list is endless.” Paul Cazaux of Complete Fitness