Simply Abu Dhabi III

191 SIMPLY ABU DHABI Harrods Bank The Bank is fully committed to treating every individual, as the unique customer they are rather than simply a number. This innovative approach to banking is particularly refreshing at a time when the larger banks are centralising their services and using remote ‘call centres’. With growing frustrations over the impersonal nature of today’s banking services, Harrods Bank are committed to maintaining the personal touch for which they have always been renowned. The bank upholds the intrinsic values of old-fashioned banking whilst also acting in accordance with the defined principles expected by a modern bank. By offering customers the best of both worlds they can provide a high quality personal service befitting of the Harrods name. The bank is devoted to protecting client interests and dedicated to safeguarding their financial affairs. As such, the bank complies with legislation including the Consumer Credit Act and the Data Protection Act as well as subscribing to The Lending Standards Board. They are also covered by the Financial Services Compensation Scheme. The management of Harrods Bank is supported by its independent non- executive directors, who contribute an invaluable wealth of banking and commercial experience to the Board and its various committees. Courteous, competitive, convenient If you value courtesy and efficiency, then take a look at the competitive range of services on offer at Harrods Bank. With the same convenient access to cash provided by any other high street bank, clients can not only use the worldwide network of Visa cash dispensing machines, but Harrods Bank also provide all the typical services associated with a current account – multi-function debit card, cheque book, regular bank statements, direct debits and standing orders – but there is nothing ‘typical’ about the personal service you will enjoy as a valued client. A dedicated and professional team are focussed on fulfilling your needs and providing continuity of service, something that is made possible by the fact that there is such a low turnover of staff, which in turn speaks volumes about the contented workforce. Many members of the Harrods Bank team have worked for the bank for more than 40 years and their valued contribution is reflected by the fact that the bank’s customers are similarly loyal. With their knowledge and experience the team can recommend the most appropriate products and services to suit you and reflect your personal circumstances. Harrods Bank does not sell credit-scored packages, but rather, provide bespoke solutions. They are able to offer such a level of flexibility when it comes to your needs, because they benefit from a plentiful workforce. This means that every single client has the advantage of being assigned a highly experienced Account Manager to take care of all their needs. Forward-thinking investment Clients of the bank are not simply treated to outstanding customer service and the kudos of Harrods, but also to a huge portfolio or products and services that incorporates traditional personal financial services to online banking and more progressive investment in gold bullion. The bank recently announced its entry into the physical gold retail market following a “unique collaboration” with PAMP, the well-regarded Swiss precious metals refinery – Produits Artistiques Métaux Précieux. PAMP produces a range of precious metal investment products recognised as ‘Good Delivery’ by all the major international markets and in particular, the London Bullion Market Association (LBMA) and the London Platinum and Palladium Market (LPPM).) . Aimed at private investors, the Knightsbridge bank will exclusively resell PAMP gold bars as well as a range of investment coins from its branch situated within the main Harrods store. Harrods chose to develop this exclusive relationship as they appreciated the mutually beneficial prospects. Chris Hall, Head of Harrods Gold Bullion said: “The financial environment has kindled a new demand for physical gold amongst private investors in Britain. For many people this is a new and unfamiliar asset class that demands absolute trust. Up until now, however, London has had no well-recognised name serving this market.” The vision of Mehdi Bakhordar, PAMP’s MD, was to develop the PAMP brand in the UK. When Harrods approached them they knew they had ‘struck gold’ in terms of the perfect exclusive retail partner. Although PAMP’s products were already available in the London wholesale and secondary markets, Harrods now stock our complete range, providing the only place in London where investors can purchase a 12.5kg gold bar ‘off the shelf ’, representing an exciting and profitable partnership for both parties. Chris Hall explained: “Harrods saw the opportunity to help individuals buy physical gold in a prudent manner and, together with PAMP, we can now provide a globally recognised product at a fair price. The extra Harrods services like buy-backs, top-class safe deposit facilities and a secure worldwide courier service are also available in one retail location.” It is this forward-thinking attitude combined with a loyal commitment to traditional banking values that ensures Harrods Bank has a satisfied customer base – satisfied not simply by the prestigious name behind the bank, but by the continued and personalised services they provide. HARRODS BANK london’s bet ke pt banking secret

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