Simply Abu Dhabi III

70 SIMPLY ABU DHABI FALCON PRIVATE BANK REVS UP IT ’ S ENGINES Established 1965, Falcon Private Bank offers personalized wealth management and investment services to private clients, wealthy families and institutional investors. Staying true to the tradition of Swiss private banking, Falcon Private Bank is committed to superior quality and surpassing expectations with exclusive investment opportunities, excellent service and inspired clients. The bank’s dedication to the essence of fine Swiss private banking is deeply rooted in its core values. Fine-tuned Swiss Private Banking Headquartered in Zurich, Switzerland Falcon Private Bank has a growing presence across Switzerland, Western and Eastern Europe, Asia and the Middle East. At present, the Bank has over 300 employees and currently manages total assets worth $13.5 billion. The team is dedicated to high standards of corporate governance, accountability and responsibility to all stakeholders, in accordance to the stringent regulations of the Swiss Financial Market Supervisory Authority. Falcon Private Bank CEO Eduardo Leemann expects to almost double assets under management in two to three years, by tapping into growing wealth in emerging markets in Asia, Eastern and Northern Europe and the Middle East. Presence in the Middle East Falcon Private Bank has been present in the Middle East with its Dubai representative office since 2008, and recently opened its second representative office in Abu Dhabi. Falcon Private Bank currently manages total assets worth $550 million in the Middle East, and expects to almost double assets under management to $1 billion by the end of 2011, by targeting regional wealth growth. The Bank has been 100% owned by Aabar Investments PJS since April 2009. Aabar, a global investment company based in Abu Dhabi, was founded in 2005 and directly invests in various sectors including energy, infrastructure, real estate, automotive and financial services with significant long-term growth potential. Aabar in turn is majority-controlled (93.3%) by the state-owned International Petroleum Investment Company (IPIC), a major global sovereign wealth fund, wholly owned by the Government of Abu Dhabi. Falcon Private Bank and its F1 Association Falcon Private Bank has recently signed a ground-breaking sponsorship agreement with F1 Red Bull racing team Scuderia Toro Rosso. The Bank draws strong parallels with the dynamism of the Red Bull-owned racing team. The two organizations share a young vibrant team, drive for providing the best innovative and fine-tuned solutions and a pioneering spirit. Falcon Private Bank will enjoy upwards of a 550-million strong global audience, with branding clearly visible on Swiss driver Sébastien Buemi’s and Jaime Alguersuari’s racing helmet and overalls, the car fronts, as well as both the front wing right and left endplates. A&J caught up with the charming and charismatic CEO of Falcon Private Bank; Mr Eduardo Leeman for a quick fire Q&A “Firstly, thank you for your time Eduardo. What is the link between Falcon Private Bank and a sporting event such as F1?” Formula One is considered one of the world’s most exciting sport and our collaboration with the Scuderia Toro Rosso Team offers an excellent global communication platform to promote the Bank’s brand name in our core markets while delivering a finest brand experience for top tier clients and ultra high net worth prospects. “Why did Falcon choose Scuderia Toro Rosso in specific as its partner?” Scuderia Toro Rosso is a young, dynamic and talented team which draws strong parallels with our Bank’s commitment to finest execution, expertise and innovative, fine-tuned solutions and last but not least we are glad to support two promising talents like the Swiss driver Sébastien Buemi and Jaime Alguersuari. “How long is the sponsorship going to last?” The sponsorship is going to last at least until the end of the season 2011, that is until the Grand Prix in Brazil on November 27, 2011. “Was this sponsorship strategically planned in line with your Middle East expansion?” The sponsorship was originally planned to raise our global brand awareness among UHNWI in all of the Bank’s global markets. Nevertheless, the collaboration with the STR team ideally fits with our middle east expansion strategy given the recent addition of the Abu Dhabi Grand Prix to the region’s sporting calendar which has not only strengthened the UAE’s presence on the international sporting circuit, but made the UAE an even stronger contender as a global capital, with a track that has become one of the most highly publicized in the world. What are your plans for the upcoming Abu Dhabi race in November? The Abu Dhabi Grand Prix on the spectacular Yas Island will be one of the crown jewels of our global hospitality program. Our aim is to surpass our clients’ and prospects’ expectations with a fine “money can’t buy” hospitality experience. With the ultimate in corporate hospitality, it looks like A&J will be banking with Falcon Private Bank in the very near future! For more information please visit www.falconpb.com

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