Simply Abu Dhabi VI

Today, Royal Jet is the world’s foremost private jet operator. How did this project originate? His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan had envisioned a private flight service that would go above and beyond any commercial airline. In essence, His Excellency wanted to create a luxury service that would treat every client as a VIP and ensure his or her expectations were exceeded. You have been with Royal Jet for quite some time. What initially attracted you to this project? His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan and I had shared the same passion for aviation and I recognised the potential to do something unprecedented in Abu Dhabi. With that in mind, joining Royal Jet was an easy decision. How would you say Royal Jet differs from other Private Jet Operators? Royal Jet is very much like a luxury 5-star hotel as every facet of our operation strives to provide the highest level of service possible. We make sure to look over every fine detail to exceed the expectations of our VIP clients. In many ways, we are similar to an ultra-luxury airline, the key difference being that we do not follow a set schedule. Instead, we follow the schedule of our VIP clients. 2011 was regarded to be a record year for Royal Jet. What key elements contributed to this success? The private aviation industry took a hit during the global financial crisis, particularly in the corporate travel sector, yet Royal Jet was in a position that allowed us to assess our operation and adapt to the financial environment without having to compromise the quality of our service as a luxury flight provider. We implemented a model of balanced segmentation to diversify our operation and introduce services such as Medical Evacuation and the Royal Jet Brokerage, both of which have proven to be hugely successful. In 2011, we started to reap the benefits of economies of scale that had been achieved through strategies implemented in previous years and this ultimately set the stage for Royal Jet to thrive and post a record net profit increase of 226% from the previous year. 2 1 S I M P LY A B U DH A B I