Simply Abu Dhabi XIII

TheMaisonBoucheron: AHistory of Luxury& Timelessness 1 0 6 S I M P LY A B U DH A B I T he first jeweller on the fabled Place Vendôme, theMaison Boucheron opened its doors in Paris under the arches of the Palais Royal in 1858. From the very beginning, founder Frédéric Boucheron set the tone: this international adventurer travelled all over the world in order to acquire the very best stones. He was a forerunner in terms of style and technique, and his inventions soon won prizes at the World’s Fairs. He was a man on a continual quest for excellence. For him, every jewel was a work of art and every watch should be a jewel. True to this spirit of distinction, guided by the search for elegance and modernity, Boucheron has established a reputation for more than 150 years as the jeweller of light in the “City of Light”. Today, it is the only jewellery Maison whose workshops still overlook the famous Place Vendôme. None other has succeeded in winning the favour of both royalty and that of clients with more audacious and carefree tastes. Boucheron is known and renowned for the quality of its stones and the painstaking care and attention it lavishes on highlighting them, for passing on its savoir-faire from generation to generation, for its ongoing quest for innovation with the best craftsmen of its age, and for the technical prowess of its jewels and timepieces. Ajourée Frog A playful creation in this mischievous, companionable collection, the Ajourée Frog is a whimsical timepiece. Like the chameleon, it belongs to the Maison Boucheron’s enchanted bestiary. Straight out of a fairytale, the frog is a lucky charm, a messenger. Sitting next to the lotus flower, the frog seems poised to jump off the case to embrace the watch’s sparkling white lacquer dial. The fruit of painstaking work, the multicoloured paved setting and the extraordinary pink ombré effect reflect the changing glow of light on the animal’s “skin” and the subtle radiance of the petals. More than 120 diamonds, 150 pink sapphires, 30 rubies and three tsavorites adorn this jewellery composition. The stone setting on white gold further intensifies this extremely subtle play of colour tones in which the lotus converses with the frog as if in a fable. The Boucheron Ajourée jewellery watches create a subtle play on light thanks to the alliance of open-work gold and sparkling precious stones. Sculpted with volume and featuring exquisite detail, they offer a watchmaking landscape that is luminous and dream-like. Available in store at Mall of the Emirates and The Galleria at Al Maryah Island, the exquisite Ajourée Frog jewellery watch can now be your talisman of joyful hours.

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