Simply Abu Dhabi II

134 SIMPLY ABU DHABI SIMPLY HELLMUTH A PERFECT BALANCE Headquartered in Pforzheim, Germany, the name Hellmuth is synonymous with beautiful jewelry that strikes a perfect balance between classic and contemporary designs. For more than 25 years, Hellmuth has created exceptional fine jewelry with craftsmanship and an attention to detail that would be expected from one of Germany’s premiere jewelry design and manufacturing companies. With a well-deserved reputation for creativity, the company is perhaps best known for its Croco jewelry. Inspired by nature, Hellmuth Croco jewelry features an elegant pattern of crocodile skin interpreted in gold, often juxtaposed with diamonds and precious stones. This pattern also pays homage to a family tradition that goes back three generations. As early as 1870, company founder Gert Hellmuth’s Great Grandfather, Karl Friedrich Hellmuth, was manufacturing fine jewelry and bracelets for watches in crocodile skin. Passing these skills to his son, Eugen Hellmuth, the tradition of Crocodile watch bracelet manufacture continued. Eugen’s son Ewald also embraced this legacy of skilled manufacture - crafting superb Crocodile watch bracelets right up until retirement in 1976. Today, Gert Hellmuth continues the tradition of working with Croco patterns in his jewelry and expanding further on the concept, has introduced a stunning new line of high-end watches, many of which feature a croco motif in their design. Once a well kept secret, Hellmuth is becoming known around the world as some of today’s leading ladies choose Hellmuth jewelry to wear at important events including the Golden Globes, the Emmy Awards, The Academy Awards (Oscars) and the SAG Awards. Hellmuth pieces have been worn recently by Penelope Cruz, Marisa Tomei, Hilary Swank, Cindy Crawford, Rihanna, and Ali Larter, and have also been featured in high profile magazines such as Vogue, Elle, In-Style, Entertainment Weekly, and Ocean Drive among many others. Today, Hellmuth is a truly global brand with boutiques in locations as unique as the jewelry, including such exotic destinations as San Juan Puerto Rico, St. Petersburg Russia, Geneva Switzerland, and Baku Azerbijan.