Page 131 - Simply Abu Dhabi Magazine II

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by j o rdana l ynch
Versace Women Spring/Summer 2011 - Opposites Attract.
This season’s Versace collection for women is all about a playful game of proportions and
opposites: short vs. long, high vs. low, plain vs. patterned, dull vs. bright, and fabric vs.
flesh. High waisted skirts cut over the knee are combined with extremely short jackets
that finish under the breast. The result: a look where a line of skin is visible between the
skirt and the jacket, and where shoulders are rounded to give them a fresh emphasis.
Indeed, the shoulder achieves a new prominence within the collection and in many
pieces is revealed, and framed, attaining the status of a new erogenous zone. This is
often achieved through the use of decorative back-belts (martingales), which feature
throughout the collection. These martingales, with decorative buttons, join, embroider
and shape the padded shoulders of dresses and tops, breaking up the expanse of nude
back and gently and elegantly referencing fetishistic straps.
The martingales, which also decorate high waisted skirts and the sides of dresses, are
realized in contrasting materials – varnished and patent against non-shiny fabrics. And
in our game of opposites, the idea of contrast is key. Many dresses feature inlays in PVC
that break up the lines of the silhouette, making it look more sinuous and adding the
impression of motion. Solid colours too – whites, red, splashes of turquoise, and blacks
– are interrupted not only by revealed areas of flesh seen through PVC inlays or sculpted
shapes cut into fabric, but also by prints, which appear in the splits of skirts and on
The basis of many of these prints is the Versace Greek fret motif, which is here used not
as a logo device, but as a decorative pattern. The free and easy use of this graphic device,
usually so rigid and geometric in its application, adds a sense of fluidity to the prints, with
their playful use of colours.
Other decorative highlights include the juxtaposition of materials, as in the cocktail dress
where macramé is mixed with cadis in rubber, and the extensive use of fringes (often of
different lengths within the same dress), which bring flowing movement to dresses, and
allow a striking display of patterns, especially when printed fringing is placed on top of
patterned fabric.
The accessories follow the same theme of opposites with purses and bags (sizes are small
to medium) created from contrasting materials. The inlays and decorations are bright
where the main material is dull, or dull where it is bright. There are also small bags
designed to be carried over the shoulder that feature the Greek fret motif as decoration,
and not as a logo. Some bags use metal mesh with Swarovski crystals to create a play of
Burberry reveals Sophie Kennedy-Clark aand Matthew Beard as April couple.
Burberry announces new cast members for April, Sophie Kennedy-Clark and Matthew
Beard as part of its dynamic ad campaign for Spring Summer 2011, where new British
cast members are revealed each month.
Shot on Brighton Beach by Mario Testino, British actors Sophie Kennedy-Clark and
Matthew Beard will feature across print and online media for the month of April.
Launched with January couple British models Cara Delevingne and Jacob Young,
featuring Jourdan Dunn and Sacha M’Baye in February and Tali Lennox and Tara Ferry
in March, the campaign reinforces the brand’s synergy with British landscapes, weather
and emerging talent.
“We wanted to create a dynamic campaign that reflects the diversity of our broad global
consumer, revealing new British cast members each month, all with their own identity,
embodying the different attitudes of the Burberry guy and girl. We shot the campaign
on Brighton beach to celebrate the great British outdoors and our history of supporting
emerging talent and to bring to life the emotion behind protection from the elements.’’
Christopher Bailey, Burberry Chief Creative Officer
The campaign showcases the high impact global monthly flow of new Burberry product
and accompanying innovative content, used seamlessly and consistently across all of the
brand’s online, offline and in store touch points.
The campaign shows the full breadth of the Burberry offering - Burberry Prorsum,
Burberry London, Burberry Brit and Burberry accessories, all of which can be explored
with multi-faceted content experiences.