Page 30 - Simply Abu Dhabi Magazine II

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Award-winning commitment to tourism
ADTA works in conjunction with travel-related
organisations, such as airlines, hotels and destination
management companies to raise Abu Dhabi’s profile
as an upmarket destination with excellent attractions,
services and facilities for both holiday makers and
business travellers. Sheikh Sultan has been instrumental in
guiding the growth of the emirate’s tourism infrastructure.
Under his guidance, ADTA regulates the industry and
its sister concern, Tourism Development & Investment
Company (TDIC) has worked to expand the range of
first-rate accommodation by constructing hotels and
resorts. The hard work has certainly paid off both on a
national and personal level. In 2010 Sheikh Sultan was
honoured with the Arabian Hotel Investment Conference
Leadership Award. Selected by the AHIC Advisory Board
– comprising over 40 of the most influential names in
the Middle East hospitality industry – this award was in
recognition of the significant contribution Sheikh Sultan
has made to developing Abu Dhabi as one of the region’s
leading tourism and cultural destinations.
TDIC was founded in 2006 and since then has been
instrumental in Abu Dhabi’s cultural and economic
growth. In his role as TDIC Chairman, Sheikh Sultan
has directed the development of many flagship hotel
properties, both TDIC-owned and other joint venture
projects. In October 2009, during the toughest real estate
slowdown in decades, Abu Dhabi opened Qasr al Sarab
Desert Resort – a five star luxury resort designed to
deliver genuine Emirati hospitality in keeping with the
culture and roots of the UAE. In the Empty Quarter (Rub
Al Khali), the world’s largest stretch of uninterrupted
desert, this significant landmark blends beautifully into
the natural environment to create a resort providing an
authentic experience that is indigenous to the surrounding
Sheikh Sultan commented:
“This is more than just an extraordinary luxury resort; this
is a symbol of our highly admired and respected Arabian
hospitality and deep-rooted culture”.
Global recognition for Abu Dhabi
Sheikh Sultan’s dedication to leisure and business related
tourism in Abu Dhabi has seen him build relationships
with partners in the international travel industry. He is
also patron of the Middle East Council of the Urban
Land Institute – an international, non-profit research and
educational organisation advising professionals in land
use and real estate development. As ADTA Chairman,
Sheikh Sultan has led the organisation’s expansion into
an international award-winning body which was named
‘Best Tourist Board’ in the 2009 and 2010 World Travel
Awards. In 2010 Lonely Planet cited Abu Dhabi as one of
its ‘Top Ten’ recommended destinations to visit. Sheikh
Sultan is also Chairman of the Abu Dhabi Authority for
Culture and Heritage; Abu Dhabi National Exhibitions
Company; Al Ain Wildlife Park and Resort; and the
Eastern Region Development Committee. Sheikh Sultan’s
ongoing devotion to driving forward the emirate’s exciting
tourism plans and his commitment to developing the
hotel industry has seen the global recognition of Abu
Dhabi as a tourist destination rise significantly. With his
vision, the future looks bright.