Page 70 - Simply Abu Dhabi Magazine III

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Established 1965, Falcon Private Bank offers personalized wealth
management and investment services to private clients, wealthy families
and institutional investors. Staying true to the tradition of Swiss private
banking, Falcon Private Bank is committed to superior quality and
surpassing expectations with exclusive investment opportunities, excellent
service and inspired clients. The bank’s dedication to the essence of fine
Swiss private banking is deeply rooted in its core values.
Fine-tuned Swiss Private Banking
Headquartered in Zurich, Switzerland Falcon Private
Bank has a growing presence across Switzerland, Western
and Eastern Europe, Asia and the Middle East. At present,
the Bank has over 300 employees and currently manages
total assets worth $13.5 billion. The team is dedicated to
high standards of corporate governance, accountability
and responsibility to all stakeholders, in accordance to
the stringent regulations of the Swiss Financial Market
Supervisory Authority.
Falcon Private Bank CEO Eduardo Leemann expects to
almost double assets under management in two to three
years, by tapping into growing wealth in emerging markets
in Asia, Eastern and Northern Europe and the Middle
Presence in the Middle East
Falcon Private Bank has been present in the Middle
East with its Dubai representative office since 2008, and
recently opened its second representative office in Abu
Dhabi. Falcon Private Bank currently manages total assets
worth $550 million in the Middle East, and expects to
almost double assets under management to $1 billion by
the end of 2011, by targeting regional wealth growth.
The Bank has been 100% owned by Aabar Investments
PJS since April 2009. Aabar, a global investment company
based in Abu Dhabi, was founded in 2005 and directly
invests in various sectors including energy, infrastructure,
real estate, automotive and financial services with
significant long-term growth potential. Aabar in turn
is majority-controlled (93.3%) by the state-owned
International Petroleum Investment Company (IPIC), a
major global sovereign wealth fund, wholly owned by the
Government of Abu Dhabi.
Falcon Private Bank and its F1 Association
Falcon Private Bank has recently signed a ground-breaking
sponsorship agreement with F1 Red Bull racing team
Scuderia Toro Rosso. The Bank draws strong parallels
with the dynamism of the Red Bull-owned racing team.
The two organizations share a young vibrant team, drive
for providing the best innovative and fine-tuned solutions
and a pioneering spirit. Falcon Private Bank will enjoy
upwards of a 550-million strong global audience, with
branding clearly visible on Swiss driver Sébastien Buemi’s
and Jaime Alguersuari’s racing helmet and overalls, the
car fronts, as well as both the front wing right and left
A&J caught up with the charming and charismatic CEO
of Falcon Private Bank; Mr Eduardo Leeman for a quick
fire Q&A
“Firstly, thank you for your time Eduardo.
What is the link between Falcon Private Bank and a
sporting event such as F1?”
Formula One is considered one of the world’s
most exciting sport and our collaboration with the
Scuderia Toro Rosso Team offers an excellent global
communication platform to promote the Bank’s brand
name in our core markets while delivering a finest brand
experience for top tier clients and ultra high net worth
“Why did Falcon choose Scuderia Toro Rosso in specific as its
Scuderia Toro Rosso is a young, dynamic and talented
team which draws strong parallels with our Bank’s
commitment to finest execution, expertise and innovative,
fine-tuned solutions and last but not least we are glad
to support two promising talents like the Swiss driver
Sébastien Buemi and Jaime Alguersuari.
“How long is the sponsorship going to last?”
The sponsorship is going to last at least until the end of
the season 2011, that is until the Grand Prix in Brazil on
November 27, 2011.
“Was this sponsorship strategically planned in line with your
Middle East expansion?”
The sponsorship was originally planned to raise our
global brand awareness among UHNWI in all of the
Bank’s global markets. Nevertheless, the collaboration
with the STR team ideally fits with our middle east
expansion strategy given the recent addition of the Abu
Dhabi Grand Prix to the region’s sporting calendar which
has not only strengthened the UAE’s presence on the
international sporting circuit, but made the UAE an even
stronger contender as a global capital, with a track that has
become one of the most highly publicized in the world.
What are your plans for the upcoming Abu Dhabi race in
The Abu Dhabi Grand Prix on the spectacular Yas Island
will be one of the crown jewels of our global hospitality
program. Our aim is to surpass our clients’ and prospects’
expectations with a fine “money can’t buy” hospitality
With the ultimate in corporate hospitality, it looks like
A&J will be banking with Falcon Private Bank in the very
near future!
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