Page 116 - Simply Abu Dhabi Magazine V

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Inauguration of new state-of-the art facility along with Porsche 911 Carrera launch. Porsche
Centre Abu Dhabi Opens World’s Largest Porsche Service Centre. Abu Dhabi. Porsche Centre
Abu Dhabi, a division of Ali & Sons Co. LLC, has opened a 55 million Dirham, state-of-the-art
Porsche Centre in the capital that features the largest Porsche Service Centre in the world.
An exclusive gala event was held on 23 January, 2012
at the new Porsche Facility in Musaffah area that was
attended by customers, dignitaries, and members of the
media. The opening was also used as a platform to reveal
the highly acclaimed the new generation 911 Carrera and
Carrera S Coupé.
Spanning 6,000 square metres, the new Porsche facility
embodies the unique Porsche design and is the largest
in the region, incorporating a Service Centre and
Porsche Approved Pre-owned Cars Showroom. It can
accommodate over 200 vehicles and has 50 working
bays aimed at further improving service quality without
compromising on precision.
Ahmed Al Dhahry, Vice Chairman of the Motors
Division at Ali & Sons Co. said, “This is an exciting
day for us as we move into our brand new facility and
celebrate the arrival of the new 911. The opening of the
facility is Porsche Centre Abu Dhabi’s next step towards
achieving customer service excellence. This multimillion
Dirham facility further reinforces Ali and Sons Co’s
commitment to Porsche customers in Abu Dhabi and
also marks another major step in strengthening the brand,
recognised for its superior quality”.
As a part of the evening, Porsche Centre Abu Dhabi
celebrated the arrival of the latest 911 Carrera and
Carrera S Coupé with a thrilling reveal show in the
new showroom. The seventh-generation 911 has been
completely redesigned to thrill even the sports car
The new 911 Carrera now features a flatter, stretched
silhouette, exciting contours with precisely designed
details. Its wheelbase is now 100 millimetres longer, sits
lower to the ground and consequently offers even better
handling dynamics for more driving pleasure of 911
The 911 remains Porsche’s iconic sports car, offering a
blistering speed of 289 km/hr, it is the first passenger car
in the world to feature a seven-speed manual transmission
and the first sports car equipped with an auto start/stop
function; electro-mechanical power steering and a new
‘coasting function’, in vehicles equipped with the Porsche
Doppelkupplungsgetriebe (PDK). The new electro-
mechanical power steering offers even better precision and
response, while increasing efficiency and reducing general
fuel consumption.
The athletic 350hp 3.4-litre boxer engine consumes a mere
8.2 litres of fuel per 100 kilometres; that’s 16 per cent less
than its predecessor. And, with an emission level of 194 g/
km CO2, it is the first Porsche sports car to make it below
the 200 g/km mark.
The Carrera S, featuring a 3.8-litre boxer engine, produces
400 hp and manages to accelerate from 0 to 100km/h
in 4.3 seconds. Pressing the ‘Sport Plus’ button on the
optional Sport Chrono package cuts that to 4.1 seconds.
The redesigned, lightweight body is an intelligent
aluminium-steel construction, providing an overall weight
reduction of up to 45 kilogrammes, offering significantly
greater rigidity.
Aerodynamic optimisation measures, including a wider,
variably extending rear spoiler, means the lift of the new
911 Carrera is further reduced.
In addition to the exterior, the iconic sports car has been
transformed throughout. Porsche’s Design Team from
Weissach created a completely new interior, based on cues
from the Carrera GT. The driver is now even more closely
integrated with the cockpit, thanks to the centre console
rising up to the front with the high-mounted shift lever
located especially close to the steering wheel, in typical
motor sport fashion.
Ahmed Al Dhahry concluded,
“Expectations have been high since initial images were released last
year, and we anticipate strong demand given the model’s attractive
design and outstanding driving features. The inauguration of our
new facility provides the perfect environment for the launch of this
iconic model, and we are confident that this combination will mark
the foundation of even more success in the future.”
H. E Al i Bin Kha l f an Al Mut awa Al Dhaher i , Cha i rman - Al i & Sons Group wi th Ge or g e Wi l l s , Mana g ing Di r e c tor a t Por s che ME