Simply Abu Dhabi VI

1 4 2 S I M P LY A B U DH A B I combinations of colour ways and accessories. Brioni rode this wave to great recognition. With increasing success, Brioni began offering a total look enhanced with men’s accessories. Thanks to its own knowledge, Brioni refined one of the mainstays of men’s attire: the tie was given its own line. 80’s: Brioni excellence paves the way for others to follow. In the aim of passing on sophisticated sartorial skills, the Nazareno Fonticoli Scuola Superiore di Sartoria tailoring school was founded in 1985. Conceived to teach the ancient craft to a new generation, the course was broken down into a 4-year academic course and an internship. The 220 phases needed to produce a Brioni garment became a cultural code. 90’s: The 1990’s were years of great expansion, with the Penne site enlarged to hold 700 employees and with more than 300 shops in the best locations scattered across the globe. With the purchase of the Burini and Ciceri shirt factories and the Sforza leather-goods shop, the knowledge and the productive skills were extended to the new products and materials. In addition, a world of sportswear was established and would soon become an icon of elegance in casual leisure wear. 1995 marked the opening of the New York boutique on 57th Street and publication of the book Brioni, fifty years of style, crowning a half century of extraordinary work. 2000: Brioni is universally recognized as the most prestigious luxury brand in the men’s fashion world. Likewise, the materials and finishing used in the women’s collection reflect the same expertise combined with a great personality. Over the years, full awareness of its illustrious history and future has driven the company’s direction; ever renewing itself while remaining true to its own identity. AN increased attention to the women’s line and accessories as well as prime quality sartorial services, continues to enhance our view of business and product interpretation. We are present throughout the world and ready to clothe the new generation’s desire of taste and elegance. Tailoring The method: Each Brioni product is worked as though it were a single, unique piece. Each detail is carefully honed with a ritual that has come down over the years, passed on from one generation to the next. Brioni is an entire world of the “custom made”, built around 25 thousand different combinations and the ability to create a customized total look. Dozens of people come together to create a Brioni suit; each being a specialist in their individual field. Design, stitching, ironing, testing, there is no margin for error. Each thread is always in the right place, each pleat suited for the individual customer. Each garment is truly unique. The master tailor: First and foremost, Brioni’s production capacity is sartorial: the tailor is the distinctive element. A Brioni Master Tailor has studied excellence and can hone it to the individual customer. The school: Only respect for traditions can guarantee continuity. After its initial success, the older tailors neared retirement, perpetuation of Brioni’s output was at risk. The inability to find craftsmen working at a single, uniformly high standard prompted the company to create a school for tailors: the Nazareno Fonticoli Scuola Superiore di Sartoria. After careful initial screening, the youths who are accepted take an authentic trip back in time, year after year learning traditional sartorial methods. Each of the students finds their own specialization and then immediately enters to the become part of the Brioni staff, thus making a contribution to its perfection.