Page 93 - Simply Abu Dhabi Magazine VI

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s the year 2012 unfolds, Baume &Mercier is firmly entrenched
in its new territory of seaside living in the Hamptons. With the
Hamptons embodying an underlying value structure of family
ties, creative spirit, rich authenticity and relaxing moments – it is the
perfect backdrop to underscore Baume & Mercier’s coinciding core
DNA and philosophies, and to reinforce its commitment to style, quality
and technical expertise.
Since its founding in 1830, Baume & Mercier has been dedicated to
innovation and watchmaking excellence, and has quickly garnered
international recognition as the watch brand with which to celebrate
life’s special moments. Today, the brand continues with its design creed,
artfully rising to the challenge of creating affordable luxury timepieces
that are inherently powerful and enticing – inside and out.
Each of Baume & Mercier’s collections possesses its own lineage,
offering immediately identifiable features that reflect the line’s heritage
and inspiration.
The sport-chic Capeland series of men’s exclusive automatic
chronographs superbly demonstrates this. The series deftly blends
historical tradition with contemporary style and elegant appeal – enabling
the wearer to celebrate each of life’s moments. Inspired by a 1948 single-
push piece chronograph vintage model, the generous round case of
Capeland is classic yet relaxed, and offers a distinctive look. Designed
for easy daily wear, the Capeland was conceived of as a traveller’s watch.
The charismatic series epitomizes a relaxed lifestyle and strength of
character. Indeed, in the true scope of Baume & Mercier’s DNA, the
Capeland resolutely embodies shapes, colours and authentic functions
that uniquely represent the brand’s universe of seaside living at its best.
Baume &Mercier enhances the Capeland offerings – retaining many of
its distinctive attributes (including Arabic numerals, tachymeter and
telemeter scales, and retro-styled short horns), but adding a larger case
size and new complementary two-tone colours for the dial in the core
Baume &Mercier has also enhanced the collection with the introduction
of a new trendy blue tone, either on a dial or as an alligator strap. The
newest pieces – now offered in 44mm in addition to the existing 42mm
– sport a sapphire case back revealing the movement. To reinforce the
line’s position as a casual sport-chic watch, each size is proposed with
either a bold metal bracelet or an alligator strap. Certain Capeland
watches in the new unveilings feature an entirely new integrated yet
ergonomically curved metal bracelet with triple folding security clasp
The 2012 Capeland collection consists of an inviting 13 new models,
including a new stainless steel emblematic piece with reinterpreted dial.
Dubbed the chronograph of authentic moments, the warm, inviting
look of the Capeland makes it a watch for all seasons, all lifestyles.
These automatic chronographs are built with top-quality movements
and feature striking details on the dials, including Arabic numerals,
Superluminova* accents and distinctively designed and colored
tachymeter and telemeter scales.
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