Simply Abu Dhabi VIII

2 1 0 S I M P LY A B U DH A B I Suits you: the Ferrari Tailor-Made Personalisation Programme I f you like tailor-made suits – like those by the superb Italian sartorial brand Brioni – and bespoke luxury watches – like those featured elsewhere in this issue – then you will undoubtedly love the ideology behind the Tailor-Made Personalisation Programme By Ferrari. This sumptuous VIP offering, which allows you to customise and design your own Ferrari, is the exclusive new personalisation programme fromMaranello. And it has been developed specifically for the most particular and stylish clients who wish to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes. The Tailor-Made Programme continues a longstanding Maranello tradition that began in the 1950s and 60s – a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner. That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours. All of these are the fruit of ongoing research and