SimplyAbuDhabi I

18 S IMPLY ABU DHABI ABU DHABI REVS UP A GEAR ! FERRARI WORLD With Abu Dhabi’s economy booming, the emirate is on a steadfast mission of industrial diversification. The capital is brimming with prospect and opportunity and most significantly, wealth, forcing the corporate world to sit up and take note. As a part of this expansion strategy, the city has firmly established itself as an emerging meeting, incentives, conferences and exhibitions (MICE) hub and is fast becoming one of the most attractive places in the Middle East to do business. The significant investment being poured into Abu Dhabi’s conference and events facilities is attracting international organisations to the emerging city to host a myriad of events. Thousands of delegates representing industries from fashion to high finance flock to the city each year, with business visitors now accounting for 80 per cent of Abu Dhabi’s tourism market. Rupert Murdoch, the media tycoon, Tony Blair and numerous top-tier global media players are amongst those who are part of the conference and exhibition scene in the UAE capital.