SimplyAbuDhabi I

09 S IMPLY ABU DHABI EDITOR’ S LETTER In this digital day and age it’s all about the tag line or the elevator speech - that rapid fire pitch that weighs up a product or service in a few words. If we had to do one for Simply Abu Dhabi, we’d say it’s ‘a global passport to pure luxury dedicated to Abu Dhabi and the UAE on and off line’. That, however, does not give the full picture. Welcome ladies and gentleman to the royal edition of Simply Abu Dhabi magazine - the first luxury lifestyle magazine dedicated to the fame and fortune of one of the world‘s finest emerging cities, Abu Dhabi. Simply Abu Dhabi magazine is complimented by our online portal SimplyAbuDhabi.com to bring you all that is hot and current from this buzzing Middle Eastern capital. Each issue will bring you bang up to date, so you know where to be seen, what to be investing in and most importantly, who and what everyone is talking about. Most notably this season, it’s all about the Abu Dhabi Grand Prix which will be headlined by a host of world class artists including Kanye West, Prince and Linkin Park. And for those with more go than Lewis Hamilton himself, the uber stylish Amber Lounge (the after party of choice for the likes of Jenson Button and Michael Johnson) awaits with its golden doors swung open until the early hours of the morning. In this issue, we’ll also be bringing you an exclusive interview with Manchester City’s Joleon Lescott, an in-depth look into why every high-flying European business should be looking to hold its next event in Abu Dhabi and a review on the city’s finest bars and restaurants. Still wondering what’s the big deal with Abu Dhabi and why not, Paris, New York or even London? Well, I challenge you friends to absorb yourself in the magic that awaits you in the following pages and then see whether that question still needs answering… - Arnie S Hira