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F ounded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has indelibly marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. The brand is the world leader in high precision luxury chronographs with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. In 2012, thanks to the lessons learned through these achievements, TAGHeuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix Aiguille d’Or. From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race today, TAGHeuer is unrelenting in its quest for innovation, excellence, performance and prestige. At Baselworld 2013 TAG Heuer did it again, unveiling a new concept watch that completely explores unchartered territory. The TAG Heuer Carrera MikroPendulumS features an exclusive patented technology – the first ever magnetic double tourbillon. By far the most intricate and iconic complication of haute horlogerie, a tourbillon is a mechanical system for regulating the speed at which a watch beats: it overcomes the effects of gravity by placing the balance wheel and escapement inside a rotating cage. Tourbillons were only made because of the beauty of the mechanism. Considered ‘novelty’ features, slow and imprecise showcasing of ornate complexity. This has now been blown out of the water. The TAG Heuer Carrera MikroPendulumS is a TAG Heuer Carrera MikrotourbillonS with 2 magnetic pendulums replacing the hairsprings, one for telling time and one for timekeeping. Composed of 454 working components and based on unique TAG Heuer-patented technology, the chronograph tourbillon, the world’s fastest, controls the 1/100th of a second, beats 360,000 an hour and rotates 12 times a minute. The case is forged from a revolutionary material, a chrome and cobalt alloy used in aviation and surgery. It is fully biocompatible, harder than titanium, easier to shape and as luminous as white gold. The case design, with its stopwatch-like placement of the crown at 12 o’clock, is based on the 2012 Aiguille d’Or winner, the TAG Heuer Carrera Mikrogirder, and the Carrera 50 Year Anniversary Jack Heuer edition. The two tourbillon pendulums and their solid rose gold bridges are visible through the fine-brushed anthracite dial. The hand applied ‘100’ at 12 o’clock is also in solid rose gold and the watch is mounted on a hand-sewn anthracite grey alligator, very high-tech in style and soft to the touch. This is a spectacular showcase of Swiss craft and TAG Heuer savoir-faire. 1 0 9 S I M P LY A B U DH A B I