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1 3 4 S I M P LY A B U DH A B I Luca Caprai says Cruciani is already well into its programme of upgrading for the men’s, women’s and accessories collections. The company is planning, in the short term, to become a brandwith amore powerful stylistic identity, so that clients will increasingly see Cruciani as an international brand that offers them a wider, more diversified range of products. The most visible emblem of this diversification process is undoubtedly the lace jewellery line of bracelets. The four-leaf clover bracelet started out as a somewhat playful experiment in communicatingCruciani to a young and increasinglywell- informed and demanding public. Caprai believed that lace might have seemed conceptually distant from the passions of modern day life, but that it actually encapsulated many elements of Italian culture and traditions. The bracelets are only produced in Caprai’s home country and they bear the prestige that comes with such worldwide respected heritage. ‘Made in Italy’ still commands enormous global respect and high costs are justified by the extreme specialisation of the industry operators. The companies that are classified as 100 per cent ‘Made in Italy’ still meticulously monitor their production processes down to the smallest details to ensure the end customer gets a truly precious, indeed unique object of craftsmanship. Now thesemust-have Cruciani bracelets are emblems of the brand’s philosophy and vitality. As Luca Caprai likes to say, “Life is a series of crossroads: you find yourself making sweaters because roads going in different directions led you to it”. Roads that cross Italy, from Umbria to Le Marche and Salerno, where the family businesses produce Cruciani, a product made only in Italy using both manual techniques and high-tech looms.