SimplyAbuDhabi X

B rioni is a brand name dear to Abu Dhabi’s upmarket customers who value class and distinctive style. Over the years the brand has blossomed into an international star on the fashion firmament, synonymous with perfection, quality materials and hand-made exclusivity. Today, Brioni’s ‘Made to Measure’ reassurance ranks it as one of the most prestigious brands in men’s fashion globally. Brioni’s exclusive boutique in Khalidiya is already well established. In addition to the existing boutique, Brioni will be opening its second showroom towards the second half of 2013 at the capital’s premium shopping centre, The Galleria at Sowwah Square. Designed as the region’s high-end shopping and dining destination and focused on the high net worth Emirati and international visitor, Sowwah Square will mark an ideal setting for the brand. The boutique’s 228 square metre interior is specially designed by Brioni Italy to maintain a strong brand identity. It also offers a VIP room where customers can meet the master tailor in person and have a suit custommade with the fabrics of their choice. In true Brioni tradition the wardrobe will be replenished every season with the latest fashion ensemble. Brioni has been an integral part of the Abu Dhabi fashion scene from 1990 and the exclusive Khalidiya boutique came into being in 2002. It was an instant success, denoting the brand’s commitment to excellence and capabilities. The brand aims to exceed the expectations of the most discerning class of customers that Abu Dhabi has. “The premium location of the new boutique at Sowwah Square will enable us to showcase our specialties to over 80,000 high profile customers this year and add significantly to our brand value as well as sales volume in the years to come” comments a confident Abdou Salloum, Managing Partner of Brioni AbuDhabi. “We would like to dedicate this new boutique to the fashion-conscious elite of Abu Dhabi who has made us the shining star on the fashion front” concludes Mr. Salloum.