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W ith the cosmetics industry continually launching new brands and innovations, it can often be confusing to know what is best for the individual needs of your skin. I heard about ‘Radical Skincare’ purely by chance and decided to pursue it after hearing the background story of the team behind it. The fact that its conception was from a family passion is one thing and then to discover that the results are factually changing people’s skin, I wanted to know more. Liz and Rachel Edlich are sisters and the co-founders of Radical Skincare. Both of their individual personalities as well as differing skin concerns made for a perfect combination to join forces. Each has career backgrounds in marketing, finance, media, retail and management. Both have the skills in development to drive forward a brand that carries the right ethics to satisfy their principles as well as proven scientific results. They also work with various charities worldwide to again feed their human spirit and the desire to change the lives of people who need it the most. Most importantly their experience in the industry has stemmed from their father. From the impressionable age of just ten years old, the sisters spent time at their father’s internationally renowned laboratory, in the burns unit of the University of Virginia Hospital. The experiences they both encountered there helped to educate and shape their knowledge of what was key to improving the skin. As a result of their extensive time spent with their father, Radical Skincare was born. It’s a range created in a natural and healthy way but with incredible results that are proven both factually and visually. Liz and Rachel have created a line that is an approach to beauty and life as a whole. By using the highest performing and ‘maximum potency’ ingredients in the most technologically advanced way, the results are indeed, radical. The core to understanding what they’ve created is down to antioxidants. The main cause of premature ageing is due to free radicals; sun damage, pollution and the decreasing of inner skin cell defences. Antioxidants, if they are protected and preserved correctly, are the most effective in fighting these free radicals. Not only that but for each type of free radical, there are many different types of antioxidants that are suitable for combating them. The challenge for the Edlich sisters and their chemists was to develop products with the relevant antioxidants that wouldn’t lose their power once present in a cream or serum, as so often is the case. To prevent, care and soothe ageing skin was their aim so whilst treating the concerns of many women, it was about upholding those results and impeding further free radical influences. No expense was spared in creating the Radical Skincare range. To create a line that they themselves were happy to use and pass on to their friends and colleagues, there was no hesitation in going for supreme quality. As well as sourcing the most powerful antioxidants and fast- acting, age-defying ingredients, a completely unique technology was also created called Trylacel™. This is a highly advanced method for the ingredients to be suspended and preserved in their high levels of potency. Clinically tested, the results surpassed all expectations and this is a key complex present in the entire range. This technology was key to sustaining the high potency ingredients and ensuring their deliverance to the skin would be fully effective. That and the fact that Radical Skincare uses antioxidants that have 300% more protection than that of other leading brands, it’s truly an innovation. The principal antioxidant ingredients are: • Grapeseed – Removal of skin cellular toxins. • Coffee - Protecting the skin against UVA rays. • Green Tea - Preserving skin cell membranes and boosting skin defences. • Niacinamide - Prolonging the anti-ageing effects and skin barrier resilience. • Allanoin – A key anti-inflammatory agent to calm and heal even sensitive skin. From cleansing through to specialist treatments, the range has everything your skin will need, in an easy to use capsule collection. The hero product is their ‘Peptide-Infused Antioxidant Serum’ which has proved popular due to the noticeable results on user’s skin tone and texture. The ingredients assist to increase collagen levels and elasticity of the skin within weeks. It’s natural berry/bronze texture will also immediately give the skin a visually healthy glowwhilst locking in moisture and treating all skin concerns. What I was most interested to try was the ‘Maximum Performance Accelerator Age-Defying Exfoliating Pads’. Containing 95% actives, this is the first step towards a successful anti-ageing treatment. Before feeding the skin with serums andmoisturisers of the highest quality, we must ensure that our skin is thoroughly cleansed with dead skin cells removed. AHA and BHA ingredients will achieve this whilst also reducing the pore and fine line sizes on the skin’s surface layer. These pads are perfect for balancing the skin as they supply oils to nourish but also remove excess sebum that may have been over-produced by our skin. Other products in the range are restorative and replenishing moisturisers, eye cream, neck cream and a mask. All bases are covered with each product being suitable for all skin types. It is a fantastic new skincare range that utilises the power of natural ingredients and integrates themwith authenticated scientific knowledge. In turn, both work in harmony to improve our skin. www.radicalskincare.com R A D I C A L S K I N C A R E 1 9 7 S I M P LY A B U DH A B I