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melded with artisan manufacture, craftsmanship, attention to detail and a dynamic performance. It translates the luxury of heritage Bentley automobiles, 100 years of car-making nous, into an accessory that women will cherish. One of the female members of the Bentley Board, Ariane Reinhart, has spearheaded the lifestyle move, which is simultaneously designed to attract more women to the brand and demonstrate the company’s values of exclusive, high quality goods. “More than luxury vehicles, Bentley’s models today are capturing more and more women’s hearts through their elegant lines and flawless materials,” she says. “As increasing numbers of women around the world enjoy greater professional success and economic status, so have they developed a taste for refined, exclusive products.” Dr Reinhart is fighting the girls’ corner through this new direction. “Just as the Bentley Boys are our historical racing heroes, and an iconic part of the brand, today there is an emerging culture of confident and successful women, ‘Bentley Girls’, with the same adventurous spirit. We are creating this luxurious and stylish handbag series to appeal exclusively to these modern women.” The Bentley Handbag Collection is available from October 2013. This limited edition collection comprises 160 bags globally, 80 of each style, in four colourways. This palette of options will be expanded in 2014 to include new models. 1 9 5 S I M P LY A B U DH A B I