SimplyAbuDhabi XII

2 9 1 S I M P LY A B U DH A B I S ince 2001, ghdhave been the pioneerswhen it comes to professional hair styling that women can achieve at home. Used in salons worldwide and backstage at fashion shows, it remains a constant staple in the glamorousworld of beautywhenperfection is the only option. Numerous awards won and heralded as the ‘AstonMartin of haircare’ by the Sunday Times, there is no match for the performance the ghd stylers produce. Fromthe ever popular and continued success of the ‘Vgold series’ through to the release of their newest innovation, their products just keep getting better. They continue to deliver quality without compromise and remain true to their mantra that ghd is ‘a good hair day, every day’. Iconic andBritish, ghdnowcelebrates a collaborationwith two of fashion’s finest creative masterminds to launch, the ‘eclipse’. Sam McKnight has been in the industry for over thirty years and is the most respected hair stylist with the fashion elite. Regularly called upon to create amazing and original styles for editorial campaigns, fashion shows and a bevvy of A-list clientele, his signature looks can be seen everywhere. Madonna, Lady Gaga, Kate Moss and Princess Diana have all had their tresses tousled by this modest genius. A staple with top class designers, he has devised visions for the likes of Chanel, Vivienne Westwood, Balmain and Fendi, the list is endless… For the ghd eclipse campaign, SamMcKnight creatednot one but five lust- worthy looks on one model, showcasing the capability and versatility of this magnificent styler. He says of his collaboration with ghd, “It’s great to be working with ghd as the newGlobal Creative Director – a ghd styler has been an essential inmy kit bag for many years. I don’t think there could have been a better way to begin our relationship than with the new campaign for ghd eclipse.” JoiningMcKnight is a photographerwho creates legendary images of iconic faces. Workingwith publications likeVogue, Elle,Harper’s Bazaar, Esquire andGQ, Rankin is aman on top of his game. He’s published thirty books and has even launched his own production company. Success has truly become him. In this campaign as with all others, Rankin brought his cool and perfected style to the shots, making them stand out in ways only he knows how. Shooting one model many different ways and ensuring the hair was the focus, Rankin and McKnight worked in perfect synergy, as you can see from the finished images. SamMcKnight said of his creative partner, “Rankin’s iconic photography, combinedwith the creativity of ghd eclipse, has created a campaign that, for me, embodies the spirit of ghd.” Together they showcase themessage of the eclipse styler perfectly, ‘greatness comes to those who create’. When asked, Rankin said of McKnight, ‘It was great to work with Samon the new campaign for ghd eclipse. He’s the best at what he does and we were on the same page when it came to the result: showing the life and personality behind the hair he’d created,’ Paul Stoneham, CEO of ghd said of the campaign, “Working with Sam McKnight, who we are delighted to welcome as our ghd Global Creative Director, we have produced a stand-out campaign that brings the best of the best together – aworld-renowned session stylist, an iconic photographer and our game-changing new styler, ghd eclipse.” New and totally innovative, the ghd eclipse now uses patented tri-zone technology to ensure any style is developedwith ease, on any hair type. Six rapid performing sensors (three on each plate) will react and perform to perfect any style. Whether thick, unruly, afro or curly, optimumresults can be formed faster than ever before. Large sections of hair can easily be tamed too, at a temperature of 185ºC. From the very first stroke onto the hair, using the eclipse styler will be an experience like no other. The temperature is regulated and therefore heat transfer is more efficient. The plates are precision finished with a smooth texture meaning snag-free styling for even the frizziest of customers. All of this ground-breaking technology has been generated by the perfectionist teamof ghd scientistswhowork tirelessly to establish a flawless end result. Not only is it revolutionary in its performance but the eclipse is also beautiful to look at. Black and silver with sleek lines and smooth to touch, the quality and craftsmanship of the eclipse are unrivalled. Always calling on industry insiders to test and collaborate on their products, with SamMcKnight now at the helm, the eclipse is firmly at the peak of performers. Availableworldwide at exclusive premier salons, premiumretailers and via the ghd website: www.ghdhair.com