SimplyAbuDhabi XII

3 4 7 S I M P LY A B U DH A B I Emaar Hospitality Group introduces Vida, an upscale hotel concept, to the Dubai hospitality palette. In a setting like Dubai, already awash with fine hotels, glamorous nightlife venues and opulent bars, newcomers to the market have to produce their A- game from the off. Vida doesn’t disappoint. Designed as an urban hub, it is engineered to encourage the interaction of entrepreneurial minds. Somewhere for bright young minds to explore the world and test their capabilities. A place for a new generation of minds to stay, play and connect. Its raison d’etre is to host out-of-the-box thinkers, fledgling business minds, dreamers, artists, cultural engineers and future leaders. Style, convenience, comfort and sensory stimulation are wrapped in seamless service. Guests are confident and self-assured. They are intelligent and appreciate value but know how to let their hair down. The hotel sits in the heart of the Downtown district in the shadow of the Burj Khalifa. Rooms and public spaces open up over six floors with fresh styling and bright décor. Fashion forward, the hotel combines white and cream tones to create sophisticated, urban interiors with Arabesque flair. The Dubai Mall and tantalising fountain show are on the doorstep, so are the city’s main business arenas and financial districts. There are 156 rooms and suites in total. Every one of the well- proportioned rooms is well appointed and marshmallow comfortable. I arrive at my room and sink into the cloud soft bed fromwhich I can see the sunlight sparkling off the water below. It’s a frisson of cream, ivory, white and mocha brown to exude an elegant sophistication. A deliciously comfortable easy chair is delineated by complementary