Simply Abu Dhabi XIII

Cartier: Elegance & Creativity C artier’s creative approach for 2014 is a celebration of the Maison’s style in Fine Watchmaking. What is Cartier style? It’s a question of elegance and balance. It’s constant research, supported by technical expertise, and a drive to redefine watchmaking conventions, whether by reinventing traditional complications such as the perpetual calendar or by transforming the timeless Tank model. Cartier's achievements in Fine Watchmaking are the fruit of constant innovation at the service of highly distinctive aesthetics. Its past as an inventor and designer has given rise to a style that favours volume and shapes. The same drive can be seen in its technical concepts, which have enabledCartier to revolutionise the representation of time, while adhering to the Manufacture's highest standards. For the 2014 edition of the Salon International de la Haute Horlogerie, Cartier expresses the excellence of its craftsmanship with the launch of innovative timepieces bearing theMaison's creative seal. 1 0 9 S I M P LY A B U DH A B I