Simply Abu Dhabi XIII

‘Simply Influential’ introduced you to Mr. Francois Graff, the Chief Executive Officer of Graff Diamonds. Now we are pleased to tell you more about the world of Graff Diamonds – a name synonymous with the most fabulous jewels in the world, showcasing exceptional quality, style and workmanship. From the founding of the company in 1960 to the present day, Graff has operated as a family business. Mr. Francois Graff’s father, Laurence Graff OBE, Founder and Chairman of the company, is often described as “The King of Diamonds”. In fact, it has been said that more important gem quality diamonds have passed through Laurence Graff’s hands than any other Diamantaire. His brother Raymond Graff manages the jewellery workshop, and nephew Elliott Graff controls the design, merchandising and production of the jewellery. With over 35 Graff stores worldwide and corporate offices in London, New York and Geneva, Graff is one of the world’s preeminent jewellery brands. Graff jewels are made by hand in the Graff London workshop; from the creation of the design to the immaculate setting, each piece requires many hours of work, some several hundred hours. The highly skilled craftsmen, many of whom are trained at Graff, have perfected the extraordinarily fine settings of exceptional quality that are synonymous with Graff, and why it’s known for the most fabulous jewels in the world. The Graff Family takes great pride in knowing that these gems of everlasting beauty will pass from generation to generation, building their own legends on the way. 1 5 1 S I M P LY A B U DH A B I G R A F F D I A M O N D S S I M P L Y T H E M O S T F A B U L O U S J E W E L S I N T H E W O R L D