SimplyAbuDhabi XIV

Mads Korenrup, Creative Director Shamballa Jewels by Pernille Ringsing 1 4 8 S I M P LY A B U DH A B I When Mads Kornerup originally designed the Shamballa Bracelet in 2001, he had no way of knowing his creation would become one of the most iconic pieces of recent times. From salons in Paris, palaces in Europe, beaches in California and to the streets of Shanghai - the bracelet went on to become more than a jewellery phenomenon. It brought about a zeitgeist that encouraged people to find meaning in the jewellery they wear. And that was exactly what he had set out to do – to create jewellery whose value lies not only in the materials used, but in the very emotions it evokes and represents. Mads’ mission is to encourage wearers to find their inner Shamballa- the mythical Himalayan kingdom of wise and compassionate people. Accordingly, his designs usually incorporate subtle symbols that have been historically used for yoga and meditation. Born in Denmark in 1970, Mads set out at the age of 19 to travel the world. In Brazil he discovered the beauty and energy of gemstones and was instantly captivated. This led him to travel across Japan, India, Nepal, Thailand, and Indonesia understanding the craft from native goldsmiths. Since then, Mads’ energetic fusion of spiritualism with fine jewellery has brought him custom of the world’s most discerning masters of luxury.