SimplyAbuDhabi XIV

2 3 4 S I M P LY A B U DH A B I W ith Estée Lauder as her grandmother, Aerin Lauder has style in her blood. A descendant of beauty royalty, her ability to capture and produce desirable pieces comes completely naturally. A woman who has been involved in the industry since 1992 as (amongst other roles) a creative director within the Estée Lauder brand family, it was only a matter of time before Aerin branched out and expanded her abilities. Taking inspiration from her own life and where it takes her, Aerin is surrounded by art, fashion, interiors and beauty whilst travelling the globe. Every element is transformed into her take on what is desirable and necessary for a beautiful life. Always classic but intertwiningmodern and vintage references, there are plenty of unique features in Aerin’s craft. Everything she creates has an inimitable sense of effortlessness whilst also being incredibly sophisticated and graceful. To take a step into Aerin’s world is to escape into a land of luxury and style. Whether you take a piece of beauty from her cosmetics collection or feel drawn to one of her home décor pieces, furnishings or lifestyle accessories, your choice is in abundance. “Beauty is a really important part of a woman’s life”, says Aerin, and – like many busy women – she needs to constantly balance a career and make time for her children. Although beauty is an essential part of everyday life, it’s also one that needs to combine function with enjoyment. Aerin has created what she calls the Essential Collection which, as the name suggests, is a carefully edited set of products to provide beauty to its wearer with the ease of application. AERIN EffortleSs bEAUTY