Simply Abu Dhabi Magazine XVI

M ineral makeup and skincare is often an area of cosmetics that gets overlooked. You may think it’s for people with sensitive skin or those that are more into the natural way of life. This is true. But knowing that minerals are essential for our body’s survival, wouldn’t it be beneficial to have them on our skin as well? Instead of having synthetic, pore-blocking elements shielding our skin, we could let it breathe and actually improve over time with mineral use. Sounds good, right? bareMinerals has always been at the forefront of this philosophy. All of their makeup and skincare products are derived from mineral ingredients. Taken from our planet, whether it be from the land or sea, they’re discovered and carefully selected for their high-quality benefits. Not only are minerals good for the skin, they can also protect from the sun, add glow and promote cell-renewal – all the while being contained in long-lasting formulas that can cover imperfections and blend with ease. What’s not to like? One of their first creations – and still their bestseller to date – is the multi-award winning Original SPF15 Foundation. The minerals are here in powder form, so all that you need to do is, with a brush, pick up some of the product, tap off the excess and buff it into your skin. As you blend it in, it has an almost creamy finish to it, which looks incredibly natural and feels like you’re wearing no makeup at all, yet all discolorations are evened out. It’s super easy, very quick and lasts all day. With 20 shades to choose from, ranging from fair through to deep, there really is something for every skin tone. The skin seems to be a speciality for bareMinerals. They have many variations on the original foundation, with matte finishes, finishing powders, pigmented concealers, face colours and eye brighteners, many carrying an SPF so you’re fully protected. The newest member of their foundation family is the rather groundbreaking, liquid mineral foundation bareSkin. Now you’re able to apply a lightweight fluid to your face and know that it has the same skin-loving benefits as the original. Just a few drops is all it takes. It has a brightening formula and a serum texture so your skin is instantly enhanced, but it feels as light as silk. Again there is an SPF of 20 but it’s a non-chemical formula, keeping things natural. Another plus is that it’s non- comedogenic, which means your pores won’t be blocked. Ingredients from a base of coconuts, jojoba minerals and lilac plant stem cells combine with vitamin C to leave your face feeling radiant and looking balanced. And with 20 shades to choose from, there’ll be a perfect match for you. And don’t fret if you’re unsure about how to use the bareMinerals products or if you wonder more about their creation – their website is really informative. There you’ll find countless top-rated reviews from customers, how-to videos and tutorials, and even a colour match service – so you don’t even have to leave your laptop! The makeup range is extensive, their skincare is very nurturing, and they’re clearly a brand who care about their customer. Guiding you through the sometimes-daunting world of cosmetics, they’re simply sharing how to use their products and encouraging your confidence, especially as the products are hypoallergenic and will actually improve your skin as you use them. Makeup that’s good for you? Sign me up… I wanted to know more, so I had a few questions for the International Makeup Artist for bareMinerals, Sarah Jane Froom. Is mineral makeup really so natural that you can sleep in it? Ideally, we would never encourage someone to actually sleep in their makeup. However, if you did sleep in bareMinerals, it will not harm the skin or block the pores as it is full of good-for- you healthy ingredients. What minerals are your products actually made of? In the original loose foundation there are only 5 minerals, nothing else! What’s the most interesting aspect of your role as an international makeup artist? No day is ever the same! One minute I am heading down to Brazil to do a photo shoot, next I’m in London working at Fashion Week or live on QVC, then I could be coaching our trainers or working with press in Japan. I feel I have the best job in the world – I get to travel, work with amazing products, but most of all work with extraordinarily amazing people, who are like family now. I have my real family and my bareMinerals family! What would bareMinerals still like to achieve? Making a positive difference in every woman’s life. We are all about the customer and every single one is so important. All women should feel beautiful and confident. What product were you most excited about launching? bareSkin foundation was super exciting. Women had wanted it for years and we finally did it after 20 years of research! What is your personal favourite product? You can’t beat our Original Foundation – it is the absolute hero of our range for me. Flawless skin every time, amazing coverage, without the look or feel of anything on your skin! What’s the best piece of advice you’ve ever been given? Be yourself. Tell us something we don’t know about the bareMinerals line. Bisque was originally an eyeshadow – customers wrote to us and said how amazing it was for covering blemishes, so we made it into a concealer! Which part of our beauty routine should we pay more attention to? Cleansing and hydrating your skin makes a huge difference! Make sure you get into a regular routine. Also exfoliate once a week, get rid of dead skin cells and let your skin glow from within! If you had to do your makeup in 5 minutes, what would you reach for in the bareMinerals line? Original Foundation, Lash Domination Mascara, READY Bronzer, Rebel Moxie Gloss – sorted! Beautiful! As the International Makeup Artist for bareMinerals, what are your top tips for those who find makeup a challenge? Come and see us. Sit down in our chair and experience a ‘make-under’. Our expert teams will take you through your own personal skincare and makeup lesson to make sure you are wearing the correct shades and tones. They’ll answer everything you need to know, explain everything in detail, and make sure makeup is no longer a challenge. Makeup should be fun! What do you find most women don’t do that they should be doing with their makeup? A lot of women don’t get shade matched and wear either too much or the wrong shade/tone of makeup. It’s important to get an expert to help you. There’s nothing worse than a mismatched face and neck! What can you reveal about upcoming products and how bareMinerals will evolve? Watch this space in 2015 – we have a very exciting new launch in the Spring! I can’t say any more I’m afraid! But you will see a lot of changes and developments. We have an amazing team in San Francisco; I visited them earlier this year and was wowed by the newness!!! We’ll look forward to it! 2 1 4 S I M P LY A B U DH A B I The sheer beauty of bareMinerals

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